Bucknell Athletics and Adidas have again extended their product and sponsorship agreement, which maintains Adidas as the exclusive supplier of footwear, uniforms, apparel and accessories for all 27 Bison varsity athletics teams…
Category: Outdoor
Alibaba Group Establishes Sports Group
Alibaba Group Holding Ltd., based in HangZhou, China, has established Alibaba Sports Group together with Sina Corporation and Yunfeng Capital to transform China’s sports industry through Internet-enabled technologies…
Peak Sponsors 2015 Eurobasket Championship
Peak, the Chinese athletic apparel brand, appeared as an official partner in the 2015 Eurobasket Championship which started from Sept. 5, where it is also sponsoring…
Wilson Kicks Off Major Branding Campaign
Wilson Sporting Goods Co. will kick off a major brand marketing campaign featuring Serena Williams, Roger Federer and other global athletic stars alongside lesser known aspiring athletes this fall…
European Week of Sport Campaign Kicks Off
The Federation of the European Sporting Goods Industry and its members are supporting the European Week of Sport campaign through a variety of initiatives and activities leading up to and during the week of September 7-13…
CamelBak Helps Festival Goers Forego 1.5MM Disposable Bottles
CamelBak has poured more than 1.5 million disposable bottles of water at music festivals so far in 2015, the fifth year of its #DitchDisposable campaign…
Greenpeace Expedition Finds PFCs in Remote Snowpack
Greenpeace again called on technical outdoor apparel brands to phase out use of poly-fluorinated chemicals (PFCs) by 2020 after releasing research showing traces of the persistent chemicals were found in snow and some water samples taken from remote mount
Shimano to Develop Leisure Complex in Netherlands
Shimano Europe has signed a letter of intent to develop a cycling, fishing and rowing complex in Valkenburg, Netherlands that is due for completion in 2017…
Mountaineer Helps Kick Off European Week of Sports
Austrian mountaineer Gerlinde Kaltenbrunner was on hand in Brussels Monday morning to represent the European Outdoor Group at the kick off of the first European Week of Sport (EWOS), an initiative by the European Commission to promote sport and physical a
Haibike Dramatically Expanding US E-bike Offering
Haibike USA will debut 44 new e-bike models next week at Interbike, including most of its SDURO line, a more moderately priced line that uses a Yamaha motor…
Timberland Publishes Q2 Sustiainability Report
Timberland reduced its greenhouse gas emissions in the second quarter despite using less renewable energy due to lower energy usage overseas and less corporate travel, according to its Corporate Sustainability Report (CSR) for the second quarter.
Crocs CFO Departs for West Marine
Crocs Inc. Senior Vice President and CFO Jeff Lasher is leaving the company to take the CFO position at West Marine Inc., Crocs reported Tuesday…
Report: Quiksilver Preparing for Bankruptcy
Quiksilver Inc., the parent of Quiksilver as well as Roxy and DC Shoes, is preparing to file for bankruptcy as soon as Tuesday evening, sources told Bloomberg…
Macy’s Announces Plans for 35 to 40 Store Closings
Macy’s, Inc. announced plans to close 35 to 40 underperforming Macy’s stores – representing approximately 1 percent of the total Macy’s, Inc. sales – in early 2016…
Pacific Sunwear Posts 2Q Profit
Pacific Sunwear of California, Inc. reported second-quarter earnings improved slightly, to $8.3 million, or 11 cents a share, from $7.5 million, or 10 cents, in the same period a year ago. Comparable-store sales declined 6 percent…
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