Under Armour Inc. extended its partnership with Stephen Curry through 2024. Under Armour launched Curry's first signature basketball shoe, the Curry One, and his signature apparel collection in February 2015. Since its launch, the Curry One has conti
Category: Outdoor
SportsOneSource Launches SSI Bike Data Platform
After two years of data compilation and product development, The SportsOneSource Group today announced the launch of a new data reporting platform focused on the cycling retail market. The new platform, SSI Bike Data, aggregates weekly point-of-sale data
KMC Cyclo-cross Festival Expands Youth Outreach
The KMC Cyclo-cross Festival Presented by Maxxis is expanding its Divine Youth program to foster a lifelong love of cycling among students in the Providence area that hosts the event…
Travel and Tourism Spending Surged in Second Quarter
U.S. travel and tourism spending surged this summer as Americans took advantage of cheaper gas prices and an improving economy to hit the road, according to figures released by the U.S. Department of Commerce Wednesday…
Giro to Ship Recyclable Bike Helmet Next Spring
Giro, a brand of BRG Sports, unveiled a bicycle helmet at Interbike Wednesday that when damaged or ready for replacement, can be disassembled for recycling and composting…
Colorado Governor Pledges to Spend $100 Million to Make State Bike Friendly
Gov. John Hickenlooper announced Colorado's commitment to spending more than $100 million over the next four years to make the state more bicycle friendly in a speech kicking off Interbike 2015 Wednesday morning…
Boxercraft Appoints Director of Licensed Products
Boxercraft, Inc. promoted Ryan Prowell to director of licensed products…
Asics Appoints Gene McCarthy to Head Asics America
Asics announced that Gene McCarthy, an industry veteran who most recently ran Merrell, will become CEO at Asics America Group starting Oct. 1. Kevin Wulff plans to retire as president and CEO of the region at the end of the year…
Flowfold Receives SCORE Manufacturing Award
Flowfold of Maine has been chosen by the Senior Corps of Retired Executives (SCORE) to receive the award for Outstanding American Manufacturer…
Sportsman’s Warehouse Opens Fifth Colorado Store
Sportsman's Warehouse Holdings Inc. will hold the grand opening of its new retail location in Sheridan, CO – its fifth in the state – on Saturday, Sept. 19…
Yogasmoga to Add 5 Stores by Holidays
Yogasmoga plans to open five new retail locations along both U.S. coasts in time for the holidays…
Peak Performance Grows Revenue 2.5 Percent
Peak Performance, Scandinavia's largest technical sports and fashion wear brand, generated revenue of DKK 953m ($154 mm) in the fiscal year ended June 30, up 2.5 percent from the prior fiscal year, or 4.1 percent in currency-neutral terms…
Backbone Media Lands Vista Outdoor Account
Vista Outdoor Inc. appointed active lifestyle agency Backbone Media as its agency of record for communications strategy and public relations outreach…
FTC Sends Greenwashing Letters
The Federal Trade Commission has sent warning letters to five providers of environmental certification seals and 32 businesses using those seals, alerting them to the agency’s concerns that the seals could be considered deceptive…
EORA Elects New Board Members
Eastern Outdoor Reps Association (EORA) elected Michael Schmidt to his third consecutive term as association president, three new members to its board of directors and three new regional vice presidents…
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