Bruce Barrows has held sales and leadership positions with Lorpen North America, K2 Tubbs, Black Diamond Apparel and Bauer, among others.
Category: Outdoor

ViewRanger Unveils Outdoor Smartwatch With Casio
ViewRanger is hoping the smartwatch can reinforce the app’s position as a leader in the outdoor wearable space.

Omeals Partners With Big Rock Sports
The North American outdoor sporting goods distributor will bring Omeals’ full line to outdoor retailers across North America beginning in January 2017.

Active Lifestyle Retail Stocks Outpaced Vendors In 2016
The rash of active lifestyle retail bankruptcies in 2016 cast a pall over the industry on Wall Street in 2016, but also clearly helped those left standing in retail. Active lifestyle vendors, on the other hand, had a rougher go of it.
OIA Names Senior Director Of Sustainable Business Innovation
A member of the OIA team for more than six years, Beth Jensen has helped forge the path to sustainable business for its members.

Newell Brands Promotes New Head For Marmot, ExOfficio
Joe Flannery, who started with Marmot in January 2016, also brings experience from The North Face and Adidas.

An Event Guide To Outdoor Retailer Winter Market 2017
A schedule of must-attend events at 2017 Outdoor Retailer Winter Market. Yes, happy hours count.
Eurosock Appoints SIA Veteran To National Sales Manager
Eurosock International Inc. named Ed Wray as its new national sales manager. Wray holds more than 30 years of sales and marketing experience.

Get Ready For A Big Shake Out In 2017
More than 20 active lifestyle industry executives share their thoughts on where we’re headed next.

Elevety Assembles North America Sales Rep Team
The manufacturer of wearable, wireless technologies designed for outdoor and action sports introduced its inaugural North America rep force.
OIA Welcomes Skip Yowell Future Leadership Academy Class Of 2017
The new class will receive development opportunities including education about important outdoor industry issues, leadership training and mentoring from industry leaders.

Garmont North America Adds Sales Agencies
Justin Singer of Synergy Reps will represent the company in California, Nevada and Arizona. John Swartz of JMS Enterprises will take over Texas, Louisiana, Oklahoma, Arkansas, Kansas and Missouri.

Avalanche Hires Reebok Talent As New Design Director
At Reebok, Procopio designed women’s, men’s and children’s apparel for various collections, including tennis, yoga, training, running and outerwear.

American Outdoor Brands Names New Outdoor Recreation President
American Outdoor Brands Corp., formerly Smith & Wesson, tapped former Vista exec Brian D. Murphy as its president for the newly created division.
Hoka One One Launches International Pro Team
The Evo Time to Fly elite team includes a cross-section of world-class trail and road runners, track athletes and triathletes.