The San Clemente, CA-based eyewear company formed a partnership with the surfer from the North Shore of Oahu.
Category: Outdoor
Mountain Khakis To Kick Off Hell Yeah Tour
Stopping at more than 150 outdoor retailers, craft tap houses and outdoor lifestyle festivals, the tour celebrates the intersection of craft beer and the outdoor lifestyle.
VF Corp. Forecasts 4-To-6 Percent Annual Growth Through 2021
At Vans, sales are expected to increase at a CAGR of 8 to 10 percent from 2016 to 2021. North Face expected to see CAGR growth of 6 to 8 percent and Timberland, 4 to 6 percent, over the next five years.
New Suitor Emerges For Cabela’s Bank Operation
Helping support the merger with Bass Pro and Cabela’s, Synovus Financial Corp., a regional bank headquartered in Georgia, has agreed to acquire the financial unit of Cabela’s Inc.
Columbia Sportswear Appoints SVP Of North America DTC
Columbia Sportswear Company named David Lawner senior vice president of North America direct-to-consumer (DTC), elevating him from the interim role he had held since joining the company in October 2016.
L.L.Bean Picks New Advertising Agency
L.L.Bean appointed The VIA Agency to become its agency of record. The Maine-based firm will handle its promotions and advertising campaign.
Keen Signs On As REI Outessa Sponsor
Keen will be offering guided hikes with REI instructors, informational sessions on injury prevention and how to pick the right shoe size for a proper fit on the trail.
Outdoor Retailer Partners With Hotel Reservations Specialist
Outdoor Retailer announced it is partnering with EventSphere to handle hotel reservations for Outdoor Retailer Summer Market and beyond.
Amer Sports Acquires Armada
The purchase price for the U.S. ski brand was approximately $4.1 million, of which $2.5 million will be settled with cash.
Camber Outdoors Reveals 2017 Camber Exchange Series Sponsors
The active-outdoor industries organization landed CamelBak, Bell, Giro and Bollé as sponsors for its series of local events.
Activist Investor Pushes Deckers Board To Explore Sale
The investment firm, with a 3.3 percent stake in Deckers, said the stock has underperformed across all major indices over the past three to five years.
SIA Welcomes Board Members
SnowSports Industries America welcomed Chris Licata (Tecnica Group USA); Alex Draper (K2 Sports); Johan Malkoski (C3); Brooke MacKenzie (Kjus); Eric Tung (Fera); Elysa Walk (Burton); and Chico Bukovansky (DaKine) to its board of directors.
Youth Cycling Alliance Partners With UC Berkeley
The research data and analysis generated by the project will help establish the national network of youth cycling organizations and facilitate a programmatic approach to planning for the future and inspiring the next generation of young riders.
President Trump Signs Executive Order Impacting Climate
The executive order begins rolling back the Clean Power Plan (CPP) and revokes other directives that require that the federal government consider the impacts of climate change.
Ultimate Direction Kicks Off 2017 FKT Grant Project
The hydration and wearable gear company launched its 2017 grant program to aspiring athletes who are planning a Fastest Known Time attempt in 2017.
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