GU Energy Labs announced 13 new athletes to the GU Crew in the run, bike, triathlon, field and ski categories. These new additions round out a diverse group of athletes including triathletes Mirinda Carfrae, Rob Krar, climber and mountaineer Steve House, and adventure cyclist Rebecca Rusch.
Category: Outdoor
Gander Mountain Expects To Quickly Name Stalking Horse Bidder
According to an affidavit from Tim Becker, chief restructuring officer, “The debtors need to move quickly to preserve and maximize the value for the benefit of their creditors.”

Outdoor Retailer Expands Paddlesports Initiatives For Summer Market 2017
In addition to the Open Air Demo returning to Jordanelle, there will be new clinics, education programs and networking sessions available to help drive consumer engagement and sales.
Vasque To Sponsor Swiss Alps Trail Running Retreat for Women
Vasque signed on as the footwear sponsor of this July’s Swiss Alps Trail Running Retreat for Women, presented by Run Wild Retreats + Wellness. Vasque will support its athlete and retreat leader Krissy Moehl and provide new trail-running footwear to all retreat attendees. Run Wild Retreats + Wellness provides women’s running and wellness retreats in […]

Camping, Firearms, Classic Footwear Drive 2016 Sporting Goods Revenues
Camping, firearms, classic footwear, soccer and lacrosse were among the strongest selling categories for the sporting goods industry last year, according to the just-released 2017 Sports & Fitness Industry Association (SFIA) Manufacturers’ Sales by Category Report.

Victorinox Swiss Army Appoints President Of North America
Hilary Hartley was most recently vice president of Oakley North America.
Gander Mountain To Close 10 Texas Stores
Gander Mountain will close 10 stores in Texas as part of its announced closing of 32 stores in bankruptcy proceedings. Multiple stores will also close in Alabama, Georgia, Illinois and Minnesota.

Cocona Appoints EVP of Marketing And Sales
Cocona Inc., creator of patented 37.5 Technology and Eco-Dri Technology, announced the promotion of Christy Raedeke to executive vice president of global marketing and sales. Previously Raedeke was vice president of global brand at Cocona.

Vail Resorts Sees 21 Percent Q2 Sales Gain
Vail Resorts reported net earnings grew 27.5 percent in its second quarter ended January 31 on a 21 percent revenue gain.

Gander Mountain Lands In Bankruptcy Court
Said Gander Mountain in a statement. “Like many retailers, Gander Mountain experienced challenging traffic patterns and shifts in consumer demand resulting from increased direct-to-customer sales by key vendors and accelerated growth of e-commerce.”

Gander Mountain Files For Chapter 11
Gander Mountain Co., as expected, filed for bankruptcy in U.S. Bankruptcy Court for the District of Minnesota. The hunt & fish specialist plans to close 32 of its approximately 160 stores in coming weeks but is in active discussions with a number of parties interested in a going-concern sale.

Bigtruck Scores Mikaela Shiffrin Collab
The Lake Tahoe-based lifestyle brand unveiled a collaboration with multiple World Cup Slalom Champion and Olympic Gold Medalist Mikaela Shiffrin.

Buff Diversifies Run And Outdoor Accessories
The performance headwear brand launched new UV Arm Sleeves and a lightweight UV Cap to bring its run and outdoor accessories to a broader market.

Aisle Talk, Week Of March 6
Top headlines from the active lifestyle industry you may have missed this week.

Dorel Sports Stung By Delays In Bike Purchases
Martin Schwartz, president and CEO of Dorel Industries, said, “Dorel Sports has worked throughout 2016 to position itself for an earnings rebound this year, excess industry inventories have been reduced and the ramp in discounting should not be repeated.”