The third annual #WeKeepItWild campaign will feature 15 partnering member companies hosting promotional sales in April to directly benefit the Alliance.
Category: Outdoor
Sierra Club Slams Trump’s Check To National Parks
Sierra Club called President Donald Trump’s move to donate his first quarterly salary of $78,000 to the National Park Service a “publicity stunt” and a “distraction that falls far short of the $12 billion needed to address the current backlog of park maintenance.”
Gore-Tex Pushes Further Into Lifestyle Market
Gore Fabrics will promote its fabric technologies to international urban and lifestyle fashion brands – like Norse Projects, Yeezy, Loewe and Adidas Originals.
Teton Gravity Research Kicks Off 2017 Grom Contest
The competition seeks to find the best of the best in ski and snowboard youth, giving those under 18 the chance to be discovered and jump start their action sports career.
REI Unveils Force Of Nature Initiative
The four-pronged campaign encourages women to join “the world’s largest level playing field,” according to a blog post by REI President and CEO Jerry Stritzke.
President Trump Donates First-Quarter Salary To NPS
President Trump will donate his first three months of salary to the National Park Service, as reported by The Hill.
Cairn Names New Chief Product Officer
Mona West joins Cairn from Cascade Designs, where as vice president of emerging brands she spearheaded the growth of numerous brands including Platypus, SealLine and PackTowl.
World Winter Sports Expo 2017 To Be Held In Beijing In September
The World Winter Sports (Beijing) Expo 2017 (WWSE 2017) will be held in China National Convention Center from September 7 to September 10, 2017.
Thule Sees Revenues Climb 9.2 Percent In Q4
Thule reported operating earnings in Q4 jumped 48 percent on a 9.2 percent gain.
Ecco’s Revenues Flat In 2016
Ecco’s sales reached €1.25 billion in 2016, on par with Ecco’s sales in 2015.
Bass Pro Announces Wonders Of Wildlife Museum Opening Date
Located adjacent to Bass Pro Shops National Headquarters in Springfield, Wonders of Wildlife consists of an all-new 1.5-million-gallon aquarium adventure showcasing 35,000 live fish, mammals, reptiles and birds and an immersive wildlife museum.
Wilderness Systems To Sponsor Kayak Bass Fishing Championship
Wilderness Systems signed on as the official kayak and co-title sponsor of the 2017 Kayak Bass Fishing National Championship, the premier freshwater kayak-fishing tournament.
REI To Open Store In Chattanooga
With iconic places such as the Chattahoochee National Forest, Great Smoky Mountains National Park, Cumberland Plateau and the Appalachians all within approximately 100 miles, REI will partner with local nonprofit, business and community leaders to support the nearby outdoor community.
Where Is VF Corp.’s Growth Coming From?
Hyper-growth online at both its DTC (direct to consumer) and wholesale accounts, continued momentum with Vans and outsized expansion overseas, especially in China, are being counted on to reach its new five-year growth goals.
Gander Mountain Still Hopes For Going-Concern Sale
Despite reaching a deal with a group of liquidators to become the stalking horse bidder in a planned bankruptcy auction, Gander Mountain said it remains in talks with strategic investors interested in buying the retailer on a going-concern basis.
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