The California-based eyewear brand partnered with Todd Kline as an ambassador and to provide marketing support for the fishing market.
Category: Outdoor
MC Sports Retains Firm To Sell Leases
A&G Realty Partners will handle the sale of 58 MC Sports leases in seven states across the Midwest following the retailer’s Chapter 11 bankruptcy filing.
U.S. Trustee Objects To Hiring Of Gander Mountain Liquidators
The U.S. Trustee in the Gander Mountain bankruptcy case is objecting to Hilco, LLC being retained as the liquidator for its initial closing of 32 stores because the same parent as Hilco, LLC may submit a stalking horse bid for the retailer’s remaining assets.
The North Face Appoints General Manager, Americas
During his six-plus years at The North Face EMEA, Arens built a successful track record leading The North Face EMEA business where he oversaw sales, marketing, merchandising, product development and direct-to-consumer.
Vista Outdoors’ Debt Ratings Lowered To Negative Outlook
Moody’s Investors Service downgraded Vista Outdoors, Inc.’s outlook to negative from stable, and affirmed the company’s Ba2 Corporate Family Rating (CFR) and the Ba2-PD probability of default rating.
Eddie Bauer Partners With Celebrity Stylist Ilaria Urbinati
Eddie Bauer has reunited with celebrity stylist Ilaria Urbinati to design a limited-edition women’s collection, launching in Fall 2017.
VF Corp. Recognized For Ethics
VF Corp. has been recognized as a 2017 World’s Most Ethical Company by the Ethisphere Institute.
Leatherman Partners With REI Outessa
Through the partnership, Leatherman will host classes focused on the importance of carrying a multi-tool on outdoor adventures.
L.L.Bean Weathers Boycott Threats
Apparently skirting any major impact from calls for a boycott over political contributions, L.L.Bean was able to deliver sales in 2016 that were flat against the prior year.
High Sierra Sees Modest Gain In North America In 2016
Samsonite reported sales at High Sierra decreased 2.9 percent on a currency-neutral basis in 2016, due to a 13.7 percent decrease in Asia driven by a decrease in India, partially offset by a 1.6 percent increase in North America.
Farm To Feet Signs On As Gathering Of Friends Title Sponsor
The 2017 meeting of the Mountains-to-Sea Trail and the extended weekend celebration in Elkin, NC serves as a kickoff to a year-long celebration of the trail.
L.L.Bean Reports Flat Sales For 2016
L.L.Bean announced sales in 2016 were $1.6 billion, up slightly from the prior year. The L.L.Bean family and board of directors approved payment of a 3 percent discretionary cash performance bonus to approximately 6,000 eligible employees.
MC Sports To Wind Down Headquarter Operations Starting March 31
While still seeking a buyer for the business as a going concern as part of its bankruptcy recovery efforts, MC Sports plans to wind down operations at its headquarters and distribution center starting March 31.
Aisle Talk, Week Of March 13
Top headlines from the active lifestyle industry you may have missed this week.
Kokatat Outfits Paddler For Circumnavigation Of North America
Freya Hoffmeister will travel from Canada to Panama and will paddle fully inside the Gulf of Mexico and Baja, CA as well as across Hudson Bay.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal