The former outdoor products segment of the now-defunct Vista Outdoor business inked a multiyear partnership with Evolution USA, LLC, a U.S.-based licensing agency, to secure licensing deals for six of its outdoor brands, including Fox Racing, Simms Fishing Products, Camp Chef, Primos, Hoppes, and Blackburn.
Category: Outdoor

EXEC: Nordic SG Retailer XXL Returns to Growth in Q1 Despite Weather Issues
The general availability of products improved in the quarter, said to be driven by increased quantities of products on lower price points, especially within Private Label. The inventory was stable in value at quarter-end.

EXEC: Thule Group’s Organic Sales Dip in Q1; Lays Out More U.S. Market Changes
Thule Group CEO Mattias Ankarberg announced that Thule is implementing price increases in North America to offset cost increases from the newly imposed tariffs, even though the company has two of its own factories in the U.S.

Celerant Marks International Expansion with Acquisition of UK’s Saledock
Saledock has provided in-store and online retail solutions in the UK for over five years, serving a range of hard and soft goods retailers, specializing in bike, equestrian and sporting goods businesses with cloud-based point of sale, inventory, and eCommerce tools.

Oboz Adds Third Coast Sales to Cover Midwest and Great Lakes Region
Led by Principal Jessica Guile, Third Coast Sales brings extensive industry experience and strong retailer relationships to represent Oboz across Indiana, Michigan, Ohio, and Kentucky (Great Lakes), as well as Illinois, Minnesota, Wisconsin, Iowa, North Dakota, and South Dakota (Midwest) effective immediately.

EXEC: William Blair Tackles Tariff Realties in Latest Management Survey
Blair said that for now, the best solution seems to be a well-diversified supply chain across multiple jurisdictions, potentially with built-in redundancies to allow for nimbleness.

TBA Worldwide Acquires Amazon Specialty Agency SaleSurf Growth
SaleSurf Growth will operate as a standalone agency within the TBA Worldwide network, with its existing team and leadership remaining.

NSGA’s and Sporting Goods Industry Veteran Tom Doyle Passes Away
Tom Doyle died on April 22 at the age of 86. He worked at the NSGA for 39 years and was the association’s vice president of Information and Research when he retired in the fall of 2010. He was also president of the National Ski & Snowboard Retailers Association (NSSRA) from the time it was founded in 1987 until 2010.

Sea to Summit Names North America GM and Senior Sales Director
The company has added industry veterans Chris Sword as general manager and Aaron Baker as senior director of sales to its North American team.

Baffin Expands International Reach with DTC Shipping
With a longstanding presence in Canada and the United States through Baffin.com and retail partners, the company is expanding with direct-to-consumer shipping to France, Germany, the United Kingdom, and Italy.

RV Industry Association Sees Q1 RV Shipments Grow 14 Percent Year-over-Year
RVIA’s survey of manufacturers found that total RV shipments amounted to 37,348 units for March 2025, an increase of 15.8 percent compared to the 32,243 units shipped in March 2024. First quarter was up 13.9 percent.

EXEC: Woom Boasts 40 Percent Premium Bike Sales Growth in Q1
Kasper Rørsted, the former Adidas CEO and chair of the Board at Woom, is now helming a growth company boasting double-digit growth in established countries and 50 percent growth in the Nordic countries, the UK and the Benelux.

Trickstuff Partners with Outdoor Gear Canada as New Distributor
Outdoor Gear Canada said it will be ready to begin shipping product from the Germany-based maker of brakes and components to retailers as of June 2025.

Cotopaxi Signs New Canadian Market Distributor
Montreal-based In-Sport Fashions Inc. is said to bring 35 years of experience representing premium outdoor and lifestyle brands across Canada.

Vail Resorts Sees Lower-than-Expected NA Spring Lift Ticket Visits
CEO Kirsten Lynch said destination visitation among pre-committed pass-holder customers improved as expected in March and April; however, visitation from lift ticket customers was below expectations.