Winter4Kids at the National Winter Activity Center, the nation’s first and only fully dedicated youth winter sports facility, announced a partnership with U.S. Ski & Snowboard and the International Federation of Skiing (FIS) to host the first-ever NorAm Cup parallel event in the U.S.
Category: Outdoor
Honey Stinger Names Mike Keown New CEO
Honey Stinger, the sports nutrition brand featuring honey, has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO.
TJX Lifts Guidance On Q3 Beat
The TJX Companies Inc. raised its guidance for the year as both sales and earnings per share exceeded expectations in the third quarter. The report also shows that the store count for Sierra Trading has grown to 46 from 39 a year ago.
Eddie Bauer Signs Carla Perez And Angela Hawse To Guide And Athlete Team
Eddie Bauer announced the addition of two highly accomplished mountain guides, Angela Hawse and Carla Perez, to its world-class guide and athlete team.
Gert Boyle Celebration Of Life To Be Held On December 5
The family of Gert Boyle, former chair of Columbia Sportswear Company, will host a Celebration of Life in her honor on December 5, 2019. The event will be held at Veterans Memorial Coliseum in Portland, OR.
Final Summer Lodging Results At Western Mountain Destinations Are Mixed; Winter Holding Steady
The six-month summer season that tracks from May through October for mountain destinations, finished with lackluster results and the softest aggregated summer occupancy figures in a decade. Modest gains in the Average Daily Rate (ADR) did boost overall summer revenues though, according to the DestiMetrics’ Market Briefing released by Inntopia.

REI Co-op To Open Four Stores On November 15
For the first time in its 81-year history, REI Co-op will open four new stores in a single day on November 15, bringing quality outdoor gear, experiences and expertise to Farmington, UT; Huntsville, AL; Oklahoma City and Williston, VT. By the end of the year, REI will have opened a total of eight new stores, relocated two existing stores to larger locations, and opened three new boathouses in 2019.

Patagonia Opens First ‘Worn Wear’ Store
Patagonia opened its first dedicated Worn Wear pop-up store in Boulder, CO. Located at 1212 Pearl Street, the Worn Wear pop-up will be open through February, 2020 and will be stocked exclusively with quality Worn Wear items (used Patagonia products that have been bought back from customers) as well as Patagonia’s new ReCrafted Collection, a new line of products made from other clothes that are beyond repair.
Descente To Sponsor USA Triathlon
USA Triathlon (USAT) announced a partnership with Descente, based in Japan, to become USAT’s Official Outerwear Supplier for the next four years.
Surfrider Foundation Releases 2019 State Of The Beach Report
The report finds that the majority of coastal states are not prepared for climate change impacts.

Canada Goose’s Q2 Revenues Climb 27.7 Percent
Canada Goose reported earnings rose 24.5 percent in the second quarter ended September 29 as sales grew 27.7 percent. Both earnings and sales topped Wall Street’s targets. The outerwear maker maintained its guidance for the year.
Descente Mountain Americas To Shift To Distributor Format
Descente Mountain Americas in a letter to dealers indicated it will not take orders for 2020/21, and Descente Ltd will be pursuing a distributor format for the future in North America.
FishAmerica Foundation Awards Four Habitat Improvement Grants
The FishAmerica Foundation, in conjunction with the Brunswick Public Foundation, has selected four grassroots organizations that are working to improve water quality and aquatic habitat for funding under this cooperative partnership.
Outside Magazine’s 50 Best Places to Work In 2019 Released
Ergodyne, Lone Cone, Avid4 Adventure, CampMinder, SportRx, First Descents, Skullcandy and Powder7 landed on Outside Magazine’s 50 Best Places to Work in 2019. Backbone Media, Gu Energy, Nuun, Stio and Toad&Co were among the honorable mentions.
Global Sales Guys Hires Sasha Dietschi-Cooper
Global Sales Guys, the Denver based global sales agency, announced that it is teaming up with outdoor industry veteran, Sasha Dietschi-Cooper.