InSport has been awarded a significant contract to meet the performance demands of the elite Navy SEALs. Under the contract, InSport will build the Navy SEAL’s next-generation combat clothing ensemble, known as the Protective Combat Uniform, or PCU.
Category: Outdoor
Lu Rasmussen joines Precor
Fitness industry veteran Lu Rasmussen has joined Precor in
the newly created position of Director of Leasing. according to Precor VP of Commercial Sales Chris Torggler, Rasmussen has a directive to launch an ongoing, comprehensive leasing program that s
Athlete’s Foot Targets Greece
The Athlete's Foot has formalized an agreement with Veto S.A. of Athens, Greece to become The Athlete's Foot's master franchisee for Greece. The company projects multiple store openings over the length of the 10-year agreement in an effort
Primaloft Sponsors Adirondack Backcountry Ski Festival
PrimaLoft is continuing its involvement as a primary sponsor of the second annual Adirondack Backcountry
Ski Festival to be held on Friday, February 27th – Sunday, February 29th in Keene Valley, NY…
Cold Sports Distribution Inc. Fouded
Bruce Caslowitz and Blaise Rosenthal have formed Cold Sports Distribution Inc. Bruce has an experienced role in snowboarding as sales coordinator and Blaise is the founder of Millennium Three and a professional snowboarder…
Dragon Brings In New Reps
Dragon Optical Is proud to announce the addition of new territorial reps to our team. All the new reps bring exceptional experience and relationships with their retailers to Dragon…
Lass Joins Dragon Optics
Dragon Optical has announced the addition of Christian Lass to our sales staff. Lass, a long time veteran of the action sports world, will manage all domestic Bike and Motocross accounts and the respective regional reps…
Liz Wilson Wins Seattle 1/2 Marathon
SportHill's National and International Sales Manager, Liz Wilson, placed first in the Women's Division of the Seattle Half Marathon…
Join The OIA For Breakfast at OR
Kick off Outdoor Retailer Winter Market by joining OIA for breakfast and learning about the latest research on the outdoor consumer. This premier event will take place on Friday, January 30th at 7:30 am at the Marriot across the street from the Salt Palac
adidas Inks Deals with Wizards’ Arenas
adidas announces that it has reached a multi-year partnership agreement with Gilbert Arenas, the 2002-03 NBA Most Improved Player Award winner and Washington Wizard point guard. Terms of the deal were not disclosed…
NRF: November Retail Sales Rise 4.8% Versus Last Year
According to U.S. Commerce Department data, November retail sales in the GAFS category, which includes most general merchandise categories, increased 4.8% from the same period last year and rose 0.6% from October. Sales in the sporting goods, hobby, book
K2 and Fotoball Begin Exchange Offer
K2 Inc.& Fotoball USA, pursuant to their previously announced merger agreement, K2 has commenced an exchange offer for all of the outstanding shares of Fotoball USA common stock. Subject to the terms and conditions of the offer, Fotoball USA stockholders
Puma Launches New Concept Store In Silicon Valley
PUMA announced the latest addition to their North American retail family, capping of a year of intense expansion. The capitol of Silicon Valley will welcome a PUMA concept store to the Valley Fair Mall on December 12th. The roughly 10,000 square foot Spo
InterBike Badge Program Raises $50,000
Having made the final tally on the funds received through Interbike's new Exhibitor Badge Program, show organizers are proud to announce that the newly instated program was successful in generating $50,000 to benefit the America Bikes campaign…
Puma Signs Deal with Formula One Team
PUMA AG and BMW WilliamsF1 Team have announced that they have signed a multi-year contract for PUMA AG to become the official supplier of footwear, teamwear and fireproof racewear to the BMW WilliamsF1 Team…