Dragon Optical has announced the addition of Christian Lass to our sales staff. Lass, a long time veteran of the action sports world, will manage all domestic Bike and Motocross accounts and the respective regional reps.
Christian comes to Dragon from Arbor Snowboards, where he managed domestic and Canadian sales for the last year. Prior to Arbor Snowboards, Christian was a partner in Belligerent Snowboard Bindings where he helped build the brand form the ground up for 7 years as there national and international sales manger. Lass brings to Dragon His years of experience, excellent relationships with the retailers and an understanding of how to get the job done.
