Following the Freestyle's 25th anniversary last year, Reebok has launched a campaign around the brand inspired by six fashion-forward cities and “six authentic, aspirational women.” The campaign will reach London, Madrid, New Delhi, New York, Paris a
Category: Outdoor
Crocs Nearly Doubles Q4 Sales
Crocs, Inc. nearly doubled its sales in the fourth quarter, thanks to very strong international sales and despite having to resort to air freight to meet demand for its Mammoth shoes. The company said it experienced better than expected sell through of it
Women’s Professional Soccer League Gains Investors…
Women's Professional Soccer, an upstart league based in San Francisco, said Phoenix Suns guard Steve Nash and former Yahoo Inc. president Jeffrey Mallett have become investors and part owners in the league. Terms of the investments were not released,
Teva Renews Commitment to Mountain Games
Teva signed a five-year title sponsorship deal for the Mountain Games, the largest outdoor adventure sports festival, that extends its sponsorship through 2012. SoBe, Bear Naked Trail Mix and Pabst Blue Ribbon have also joined to sponsor the 2008 Mountain
Lululemon’s Michael Tattersfield Resigns
Lululemon Athletica Inc announced that Michael Tattersfield has resigned as EVP, Retail Logistics and Sourcing due to personal and family reasons. Effective immediately, sourcing, production and logistics will report directly to Robert Meers, CEO of Lulul
Mad Dogg Athletics and ECA World Fitness to Produce Fitness Conferences
Mad Dogg Athletics, creator of the Spinning and SPIN Pilates programs, and ECA World Fitness, an international association for fitness professionals, have partnered together to produce fitness conferences. The first conference, Boston Balance, will take p
Currie Tech Acquired by PE Firm
Currie Technologies, a manufacturer of electric bicycles, and scooters, has been acquired by Risk Equity Partners (a California-based investment group). The transaction was successfully consummated on Friday February 15th…
Pearl iZumi to be Sold to Shimano
Nautilus, Inc. has agreed to sell its Pearl iZumi apparel and footwear segment to Shimano American Corporation, a division of Shimano, Inc. The transaction value of $69.5 million is comprised of $65.3 million in cash and the assumption of $4.2 million in
SSL Reports 10% Attendance Growth at Winter Sports Market
Sports Specialists Limited reported a thriving and optimistic Winter Sports Market ’08. In addition to experiencing very high retailer turnout, SSL observed a positive show climate, fruitful management and buyer meetings, excellent supplier participation
H20 Audio Adds Laird Hamilton to Board
H2O Audio has added Laird Hamilton to its Board of Directors. As a member of the Board, Hamilton will be strategically guiding the company with marketing its brand and developing its next generation of surf/music products…
Golf Report: Dick’s Sporting Goods Expands Golf Program with Maxfli Acquisition…
Dick’s Sporting Goods took another step in its path towards producing all products seen on its retail floor. The company acquired the Maxfli brand and all its related trademarks from TaylorMade-adidas Golf. Dick’s, however, will be starting from ground ze
Perry Ellis to Meet Q4 Estimates…
Perry Ellis International, Inc. expects to report Q4 earnings that will meet or beat analysts' average estimate of 61 cents per share. The company also said that while the first half of its current fiscal year, which began Feb. 1, will be challenging
Golf Report: Golf Hardgoods Post Strong Year at Retail on Strength of New Drivers…
Data compiled by SportScanINFO shows that 2007 proved to be a strong year at retail for the golf hardgoods market. Sales increased 7.1% to $1.33 billion for the year as the introduction of new products, particularly in Drivers, spurred consumers to change
OBIT: Bill Modell
William “Bill” Modell, chairman of the board of Modell’s Sporting Goods, died February 14, 2008, in New York. He was 86 years old…
Golf Report: Bushnell Golf Sales Jump 25% for Fiscal 2007…
Bushnell Outdoor Products reported that its rangefinders led to strong double-digit sales growth for the company’s golf business in 2007. The company built on record 2006 sales numbers with a 25% increase for 2007. The company attributed the dramatic sale
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