Nike, Inc. promoted Eric Sprunk to the newly created role of vice president for product…
Category: Outdoor
PowerBar First Annual “Specialty Retailer of the Year” Award Deadline Nears
In April, PowerBar announced the introduction of its first annual “Specialty Retailer of the Year” Award. Open to all independent sports specialty retailers…
Horny Toad Acquires Nau Assets
Lifestyle apparel maker Horny Toad has acquired the Nau outdoor brand, including its trademark, URL, and all intellectual property such as product designs. In addition, the company acquired the physical assets of Nau’s design offices for an undisclosed su
The Outdoor Foundation Launches ‘I Will’ Campaign
With the goal of proactively encouraging healthier children, healthier communities and healthier businesses, the Outdoor Foundation is launching its “I Will” campaign at this Outdoor Retailer Summer Market show…
Timbuk2 Rolls Out New Travel Luggage Line
As travel becomes increasingly hectic, expensive and hassle-filled, Timbuk2 aims to make life on the road a little easier with its new Timbuk2 Travel Collection of luggage. The San Francisco-based company, renowned for its bicycle messenger bags, has desi
Common Ground
Outdoor industry executives come together to create a sustainable legacy. At the 2007 Outdoor Retailer Winter Market show, the Outdoor Industry Association launched the Eco Working Group as a formal response to the outdoor industry’s interest in addressin
Legislation Affecting Product Safety Appears Imminent
The U.S. Congress is expected to send consumer product safety reform legislation (H.R. 4040) to President George Bush next week. The White House has signaled support for the most sweeping product safety bill in years. Aspects of the bill which SGMA feels
Navigating in Fast-Moving Waters
Entrepreneurial boat brands thrive in a corporate world. Ten years ago, the paddlesports industry went through a period of intense consolidation. The jury is still out on whether consolidation has helped or hurt the overall industry…
Creating a Community Online
eMarketer estimates marketers will spend $1.6 billion on advertising on social networking sites in 2008. Although accounting for just a fraction of that total, outdoor brands like Timex, ClifBar, ProBar, La Sportiva and Timbuk2 are exploring ways to use s
New Balance Names General Manager for Running and Outdoor
New Balance named Tom Carleo as general manager for the running and outdoor business units. Carleo has more than 20 years of experience working in the global footwear industry, including his most recent role as SVP product for Saucony…
A Matter of Gravity, Petzl Turns the Vertical Environment Into Bold Opportunity.
Since the 1970s, Petzl equipment has played a part in every major mountaineering, climbing and caving achievement. From revolutionary caving equipment to the ubiquitous Grigri self-breaking belay device, Petzl is synonymous with the quality that climbers,
Saucony Launches New Campaign: “We Know… Because We Run”
Saucony announced the launch of a new brand campaign, called “We know… Because we run,” slated to break in national vertical running publications in November. The integrated multimedia campaign includes print, online, retail and event initiatives…
New nuun Sales VP to Focus on Specialty
Seattle-based nuun active hydration has appointed Evan Wert into the newly created position of specialty sports sales manager. That puts him in charge of developing, managing and overseeing the specialty channels of Run, Outdoor, Bike, and Snow Sports…
Far Bank Enterprises Announces Promotions
Far Bank Enterprises, Inc., the parent company of Sage Manufacturing, Redington and RIO Products Inti., Inc., today announced new roles for both President Bruce Kirschner and Vice President Travis Campbell…
Far Bank Enterprises Announces Promotions
Far Bank Enterprises, Inc., the parent company of Sage Manufacturing, Redington and RIO Products Inti., Inc., today announced new roles for both President Bruce Kirschner and Vice President Travis Campbell…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal