Sunday night Jeff Simonoff, the founding member of the Eastern Outdoor Reps Association (EORA) passed away. This has come as a shock to everyone as Jeff’s health had improved recently. Jeff is survived by his wife Sue and two children, Lawrence and
Category: Outdoor
Brooks to Sponsor Rock ‘n Roll Marathon Series
Brooks Sports has reached an exclusive and multi-year agreement with The Competitor Group to become the official footwear and apparel partner of the Rock 'n Roll Marathon Series beginning in Spring 2010. Currently, New Balance is the footwear sponsor
Kohl’s to Open 30 Stores in California
Kohl's will open 35 new stores in former Mervyns locations on Sept. 30, including 30 in California. The department store chain currently only has 91 stores in the state, and many of them are in outlying suburbs…
MAS-Nike to set up Apparel Innovation and Training Center
MAS Active, a subsidiary of MAS Holdings, announced a partnership with NIKE, Inc. to launch the Apparel Innovation and Training Centre at the MAS Fabric Park in Thulhiriya, Sri Lanka…
Lord and Taylor Owner Buys Hudson’s Bay Co.
Hudson's Bay Co., Canada's oldest retailer, has been acquired by the U.S. equity firm behind the turnaround of Lord & Taylor in a deal that winds North America's two oldest department stores into the same corporate structure. Lord & Taylor
Lord and Taylor Owner Buys Hudson’s Bay Co.
Hudson’s Bay Co., Canada’s oldest retailer, has been acquired by the U.S. equity firm behind the turnaround of Lord & Taylor in a deal that winds North America’s two oldest department stores into the same corporate structure…
Boscov’s Emerges from Bankruptcy Proceedings
Boscov's successfully emerged from bankruptcy reorganization on Thursday. A judge in U.S. Bankruptcy Court in Wilmington, Del., approved the Reading, Pa., department store company's plan to resolve creditor claims. The plan, which was approved b
Sebago Names VP, Global Product and Marketing
Sebago announced that Chris Heffernan will fill the newly-created position of vice president for product development and marketing, effective immediately. Prior to joining Sebago, Heffernan was with Johnson Outdoors as the director of watercraft marketing
SKINS and USA Cycling Form Apparel Partnership
SKINS and USA Cycling jointly announced the upgrade of their partnership agreement in order to equip the athletes of USA Cycling. Beginning in February 2010, SKINS will provide its full range of competitive cycling apparel to USA Cycling athletes across t
Outdoor Foundation Releases New Report on Participation in Outdoor Recreation
In 2008, American participation in outdoor recreation was marked by encouraging growth in important segments of core outdoor activities as well as continuing, though less dramatic, declines in youth participation, according to a new report, the 2009 Outdo
Grants Spur More than $5M in Conservation Action to Benefit the Gulf of Maine
The U.S. Attorney for Maine and the U.S. Coast Guard have announced 14 new grants totaling $1.9 to promote the health of the Gulf of Maine. These awards are bolstered by an additional $3.4 million raised by recipients, bringing to $5.3 million the total c
Oregon Scientific Adds Five Sales Agencies
Oregon Scientific has partnered with five industry-leading sales agencies specializing in outdoor, action sports and fitness, three key areas of growth for the brand…
AKU North America Names General Manager
AKU North America, based in Montreal, announced that Sam McCoubrey has been named general manager of AKU North America effective September 1.. McCoubrey is a veteran of the sporting goods industry and has decades of sales experience. Sam will be responsib
Dallas Safari Club Selects Blue Heron
Dallas Safari Club (DSC), an international hunting and conservation organization, has selected Blue Heron Communications of Norman, OK., as its outdoor media relations and marketing communications firm…
Hughes Accepts Pistol Position at NRA
Tom Hughes and has accepted the position of National Manager, PistolPrograms for the NRA Competitive Shooting Division…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal