Pro skier Matthew “Jamie” Pierre, 38, died Sunday afternoon after triggering an avalanche while snowboarding at the unopened Snowbird Ski and Summer Resort, according to multiple media reports. It marked the first fatality of the North America
Category: Outdoor
Nike ‘Back to the Future’ Shoes Raise $4.7M for Parkinson’s
Nike said the auction of its limited edition Nike MAG shoes — designed as replicas of the futuristic shoes worn by the Marty McFly character in “Back to the Future II” — raised $4.7 million for the Michael J. Fox Foundation for Parkinson’s Research.
Timberland to Kick Off 2012 U.S. Pond Hockey Championships
Timberland announced plans for “Boots On, Face Off,” a boot hockey exhibition game being hosted in conjunction with the 2012 U.S. Pond Hockey Championships, where the retailer will sponsor the Boot Hockey category for the second year running. Its new Minn
Nike Partners with NASA, State Department to Explore Energy Sustainability
The U.S. Department of State is partnering with the U.S. Agency for International Development (USAID), NASA, and Nike Inc. to host the LAUNCH: Energy Forum November 11-13, 2011 at the Kennedy Space Center in Florida…
Penguin Brands’s New Hire Will Lead Shoe Care Innovation
Penguin Brands, Inc. named Nevin Arora senior product manager and lead innovator for its line of shoe care, apparel care, and insoles…
K2 Sports Promotes John O’Connor to VP, U.S. Sales
K2 Sports promoted John O'Connor to vice president of USA Sales for K2 Sports. O'Connor joined the company in 1994, serving a successful and profitable term as U.S. director of sales before accepting his expanded role earlier this week…
Raleigh America and Bike MS Team Up
Bike MS, the largest charity cycling series in the country with 100 events nationwide, and Raleigh, a bicycle brand, announced that they are teaming up to form a partnership and cycling program in 2012…
Fire Damage Keeps Dick’s SG Indiana Store Closed
A Dick's Sporting Goods located just north of Strasser Village in Manhattan, KS, remained closed Thursday, four days after a fire ravaged the neighboring apartment complex, according to the Manhattan Mercury…
Polarmax Names Midwest Rep Agency
Polarmax named Specialty Sports Reps as its rep agency for the Midwestern United States. Chris Rounds and his team bring 40 years of experience to the table in Michigan, Indiana, Kentucky and Ohio for the Polarmax and AYG base layer and apparel brands…
NOC Gatlinburg Store Certified LEED Silver
Nantahala Outdoor Center’s retail store in Gatlinburg, TN has been certified LEED Silver by the U.S. Green Building Council, the leading and most comprehensive third-party designation for green building…
Nordstrom’s 3Q Profits Rose 6.7 Percent
Nordstrom Inc. reported a 6.7 percent increase in third-quarter profits and also upgraded its full-year profit outlook. Earnings reached $127 million, or 59 cents per share, in the three-month period ended Oct. 29. That compares with $119 million or 53 ce
Ruger Receives the NASGW Firearms Manufacturer of the Year Award
Sturm, Ruger & Company, Inc. has been presented with the Firearms Manufacturer of the Year award by the National Association of Sporting Goods Wholesalers for the fifth consecutive year…
Thorlos to Sponsor Beaver Creek Racing Department
Thorlo, Inc. is partnering with Beaver Creek Resort at Vail as the official ski sock of the 2011/12 Beaver Creek Race Department, the official ski sock of the Beaver Creek World Cup Crew, and a presenting sponsor in the 2012 Beaver Creek Championship Race
Nike Sees No Change In Penn State Relationship
Nike Inc. said Wednesday that its relationship with Penn State had not changed amid the child sex abuse scandal that has roiled the university. A Nike spokeswoman also told The Oregonian late Wednesday that the company also had no plans to change the name
Timberland Partners With Ringo Starr
Timberland announced “Canvas that Cares,” a new program created to raise funds for non-profit organizations through the auction of custom-designed, limited edition Earthkeepers footwear. Rock and roll icon Ringo Starr is helping to drum up support for the
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal