Thorlos, Inc. is partnering with Beaver Creek Resort at Vail as the official ski sock of the 2011/12 Beaver Creek Race Department, the official ski sock of the Beaver Creek World Cup Crew, and a presenting sponsor in the 2012 Beaver Creek Championship Race Series.
Jim Brown, Manager of Ski Racing Sponsorships at Beaver Creek, noted that “Thorlos are a highly-renowned brand in the snow sports arena, and we are thrilled to have them on board at Beaver Creek.”
James Jesserer, V.P. of Sales for Thorlos, agreed: “The Thorlos Brand is delighted to be affiliated with Beaver Creek. This is an ideal opportunity for Thorlos to be showcased at a premier ski resort; and we are flattered that the Beaver Creek people think so highly of us that they would agree to put our products on their staff.”