Category: Outdoor

Spy Becomes USA Cycling Sponsor

January 18, 2012 SGB Update

SPY, the Southern Calif.-based purveyor of technical sunglasses, goggles and prescription eyewear, has joined USA Cycling as an official sponsor…

California State Parks Foundation Launches PSAs

January 18, 2012 SGB Update

The California State Parks Foundation (CSPF) is launching a series of television public service announcements (PSAs) that will air statewide with the tagline 'Defend What's Yours.' The new public awareness effort aims to empower citizen act

Stanley Launches Campaign for Retailers at ORWM

January 18, 2012 SGB Update

Stanley Outdoor, a brand of PMI, unveiled a new retailer campaign – “Thermalware 101” – at the 2012 Winter Market Outdoor Retailer Show. The campaign is designed to educate buyers about Thermalware, its importance as a new category, and its relevancy for

Zappos.com Targeted in Cyber Attack

January 17, 2012 SGB Update

Zappos.com CEO Tony Hsieh told the online retailers 24 million customers Sunday that the company was the victim of a cyber attack, but that the database that stores customers’ critical credit card and other payment data was not affected or accessed.

Warrior Replaces Adidas as Liverpool Sponsor

January 17, 2012 SGB Update

Warrior Sports reportedly reached a sponsorship deal with the English soccer club Liverpool, replacing Adidas. Warrior, owned by New Balance, is said to have paid £25 million a year for the rights, twice what Adidas currently pays…

Sanita Footwear Relocates U.S. Headquarters to Houston

January 17, 2012 SGB Update

Sanita Footwear L.L.C., the U.S. division of the Danish footwear company, Sanita Footwear A/S, has relocated its headquarters from Temecula, CA, to Houston, TX, as the company takes on a partnership with its new CEO in the U.S., Albert Chidiac…

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