Saucony, Inc. announced that New York Giants linebacker and recently signed Saucony athlete Mark Herzlich will act as a spokesperson for the brand. Herzlich, 24, will support the brand’s Find Your Strong marketing campaign, which inspires…
Category: Outdoor
DC to Sponsor Mammoth Mountain’s UNBOUND Terrain Parks
DC has signed on to become the official footwear sponsor for Mammoth Mountain's UNBOUND Terrain Parks. In addition to supporting the park staff with DC shoes and snowboard boots, DC will also be represented with custom signage and unique DC branded f
Canucks, Yanks to Clash at Third Annual OR Hockey Tournament
The third annual outdoor industry hockey tournament for The Conservation Alliance has a new name and an entire country behind it: The Canadian Cup, hosted by Arc’teryx, Baffin and Canada Goose, will bring leading industry brands together again to te
OrthoLite Partners with Timberland
OrthoLite, the maker of of open cell foam insoles, has partnered with Timberland to incorporate its X-40 insole technology into the outdoor brand's Radler Camp series…
TomTom RandD Restructuring to Cost 457 Jobs
TomTom said it will reduce the number of full time jobs by 457, which accounts for approximately 10% of the total workforce as part of a restructuring of its research and development operations designed reduce time to market…
Smith and Wesson Q2 Sales Jump 10.5 Percent
Smith & Wesson Holding Corporation reported second-quarter revenues rose 10.5 percent to $92.3 million as strength across nearly all firearm products offset a decline in hunting product sales. ..
New Era to Open Newest Flagship Store in Los Angeles
New Era announced Los Angeles as the location for its eleventh flagship store globally, and the brand's first west coast retail space…
MLB Becomes First Major Professional Sports League to Implement Media Dress Code
Major League Baseball (MLB) created and passed a dress code for members of the media on Tuesday, putting the guidelines in writing on Dec. 6, the second day of the Winter Meetings in Dallas. The guidelines are the first of its kind among the four major N
SIA: Pre-Season Snow Sports Sales up 14 Percent
Snow sports retail sales are off to a strong start this season and equipment is leading the charge, according to retail sales data released by SnowSports Industries America. Overall, snow sports retail receipts are up 14% in dollars sold and 7% in units s
PE Firm Pays $280M for British Cycling and Trisports Online Retailer
Wiggle, the leading British online cycling and tri-sports retailer, has been acquired by European private equity firm Bridgepoint in a transaction totaling £180 million, or $280 million…
Canari Parent Buys Shebeest
The California company that owns Canari Cyclewear has acquired women’s cycling apparel brand Shebeest, Bicycle Retailer reported Tuesday…
Vail Resorts Retail/Rental Sales Rise 22.3 Percent in Q3
Vail Resorts, Inc. reported that its retail/rental revenue increased $4.9 million, or 22.3 percent, for the three months ended October 31, 2011 compared to the same period in the prior year, when abundant snow set the stage for what would become a record
Pacific Sunwear to Slash Store Count in Wake of Refinancing and Q3 Loss
Pacific Sunwear of California, Inc. will close 175-200 underperforming stores in the next 14 months after securing two five-year credit facitilies, icluding one that gives the private equity firm Golden Gate Capital rights to acquire nearly 20 percent of
Kigo Footwear to Sponsor East Coast Adventure Racing Series
Kigo Footwear has been named the exclusive minimalist footwear of the East Coast Adventure Racing Series (ECARS) put on by American Adventure Sports…
Andy Tompkins Departing Interbike
Interbike announced that show director Andy Tompkins will be leaving the company at the end of the month “to pursue other professional opportunities.”…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal