Adidas and UEFA announced the extension of their long-term partnership for the UEFA Champions League, UEFA Europa League as well as the UEFA Super Cup and UEFA Women's Champions League. The deal will see Adidas extend its long-term partnership for ea
Category: Outdoor
American Council on Exercise Boosts Education Staff
The American Council on Exercise (ACE) announced the addition of Anthony J. Wall as director of professional education and Dr. Adam Bordes as senior health strategist, to the organization's team of experts…
ASA Supports Fishery Science Improvement Act
The American Sportfishing Association (ASA), along with numerous recreational fishing and boating organizations and dozens of Members of Congress on both sides of the aisle, continues to strongly advocate for a legislative solution that requires that scie
Bemis Associates Appoints Director of Marketing
Bemis Associates Inc. appointed Tom Mendl as director of marketing for apparel and footwear. He joins Bemis with over 20 years of outdoor sports industry experience. Most recently Mendl served as the director of sales and marketing for Vibram China, where
Lafuma Negotiating for More Credit After 1.6 Percent FY 2011 Sales Gain
Lafuma Group sales for the year ended Sept. 30 reached €249.4 million ($348.2 mm), up 1.6 percent compared to the 2009/2010 fiscal year, driven by growth at its Mountain division and the turnaround in the Country and Great Outdoor divisions. The Fre
L.L. Bean to Add 100 Employees to Maine Factory
L.L. Bean plans to add 100 new jobs in 2012 at its boot-making factory in Brunswick, Maine…
Brooks Seizes Counterfeit Product in Australia
In early 2011 Brooks Sports Inc. suspected counterfeit product was being actively imported into and sold in Australia by retailer Paul's Warehouse. In response, Brooks filed an action with the Federal Court of Australia to seize all suspected invent
Gov. Hickenlooper Proclaims Colorado Cycling Holiday
Colorado Governor John Hickenlooper proclaimed the third week of August 2012 as a “Colorado Cycling Holiday” to honor the 2012 USA Pro Cycling Challenge, which last week name the cities that will host the seven-day road race that debuted earlier this year
Adidas Supplier Investing $5 Million in Nicaragua Factory
Adidas sportswear supplier Augusta Manufacturing is investing $5 million at its factory in Nicaragua to create 500 jobs by the end of the year and expects to employ 1,000 in 2012, according to PRONicaragua, the country's industrial development author
Simms Fishing Backs Marketplace Fairness Act
Simms Fishing Products is urging the U.S. Congress to approve legislation that enforces sales taxes on Internet sales from out-of-state retailers with online revenues totaling more than $500,000…
Bearpaw to Open First Retail Location
Bearpaw Footwear is opening its first retail location on Friday, Dec. 16, in Citrus Heights, CA…
La Sportiva Launches Ski Mountaineering Apparel
La Sportiva North America will debut a full line of technical ski mountaineering apparel at the 2012 OR Winter Market, SIA Snowshow, and ISPO Munich tradeshows…
Hibbett Makes Big Donation to Smithville, MS School
Hibbett Sporting Goods, Inc., along with several vendors, recently presented more than $100,000 worth of donations to Smithville Schools in Smithville, MS as part of its Hibbett Sports Operations Sports Renovation program…
Rossignol Nordic Division Completes Reorganization
Rossignol has completed the reorganization of its Nordic division, including a new Nordic division manager, the appointment of a new Nordic racing coordinator, and the addition of five-regional Nordic tech reps in addition to the existing sales force…
Riddell Partners with NIAAA
Riddell, the official helmet of the National Football League, and the National Interscholastic Athletic Administrators Association (NIAAA) announced an exclusive partnership to provide educational programs for athletic administrators. This partnership wor
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