The engineering firm ARINC has signed on as the official base camp sponsor of the second expedition of “Soldiers to Summits,” which is planning to ascend Mt. Cotopaxi in Ecuador this December. Soldiers to Summits was founded by Erik Weihenmaye
Category: Outdoor
Chicago Marathon Spots Sell Out in a Record Six Days
Registration for this year's Bank of America Chicago Marathon closed as 45,000 participants signed up in a record six days, crushing last year's record of 25 days. The only way to enter the race now is through one of 90 affiliated nonprofits hol
REI Awards $600,000 Stewardship Leader Grants to 14 Non-Profits
REI (Recreational Equipment, Inc.) has distributed $600,000 to 14 nonprofit partners across the country through its Stewardship Leader Grants. REI selected one leading organization in each of its largest markets to provide larger grants for their voluntee
Cybex Settles Product Liability Lawsuit for $19.5MM
Cybex International, Inc., the manufacturer of exercise equipment, has reached a settlement in the product liability litigation, Barnhard v. Cybex International, Inc. Pursuant to the settlement, Cybex will pay to the plaintiff, net of insurance, approxima
Accell Names Ghost Founder President of Asian Unit
Accell Group N.V. appointed Uwe Kalliwoda, the founder of its Ghost Bikes subsidiary, to oversee Accell Asia from an office in Taiwan. The Taiwan office manages sales for Korea and Australia and marketing and sales of the Ghost, Lapierre and Koga bicycle
Payless Appoints Franchise Partners for Korea, Thailand and Vietnam
Collective Brands' Payless ShoeSource unit signed two new franchise agreements with partners Emart, a business unit of Shinsegae Group, Seoul, for stores in Korea, and Central Marketing Group, a business unit of Central Group, Bangkok, for stores in
Blizzard Skis Returned to Profitability in 2011
Blizzard Skis CEO Helmut Exenberger said the Austrian ski maker returned to profitability in 2011, according to a report in FriedlNews.com.
Nielsen Expositions Doubles Profits in 2011
Nielsen Holdings N.V.'s expositions business, which owns the Outdoor Retailer and Interbike shows, rebounded nicely in 2011, according to the company’s fourth quarter earnings report. Adjusted EBITDA at Nielsen Expositions doubled to $4 million
Polartec Awards Princeton Unversity Outdoor Club $10,000
Polartec generated 31,000 video views and gathered 27,000 votes in its second annual Polartec Made Possible College Challenge, a contest that this year awarded $10,000 to the outdoor club at Princeton University…
Puma Partners with BMW Motorsport
Puma has entered into a new multi-year partnership with BMW Motorsport. The global sportlifestyle brand has become the official supplier of team and racewear for all BMW Motorsport racing operations, including DTM, ALMS and various high-profile long-dista
Rocky Brands Adds Distributors in Four Countries
Rocky Brands added new distributors in Germany, Finland, United Arab Emirates (UAE), United Kingdom and Russia…
Leatherman Taps Sporting Goods Vet to Fill CFO Spot
Leatherman Tool Group, Inc. appointed Kris Hamper as chief financial officer for global operations. Hamper will be located in the Portland, OR headquarters and provide financial direction for both LED Lenser (Yang Jiang, China and Solingen, Germany) and L
Amazon Launches Sports Collectibles Store
Amazon.com, Inc. launched a new Sports Collectibles Store (www.amazon.com/sportscollectibles) offering more than two million unique collectibles from major sports leagues and sporting events. Serious collectors and sports fans alike will discover…
NOCSAE Board Takes Action On Football and Baseball/Softball Equipment Standards
At the winter meeting of the NOCSAE Board of Directors, held Jan. 20 and 21, several sporting goods equipment issues were addressed by the NOCSAE Board. In its most immediate decision, the NOCSAE board voted to move the proposed Youth Football Helmet Stan
Southern Europe’s Woes Contribute to Larger Q1 Loss at Johnson Outdoors
Johnson Outdoors Inc. announced revenue grew 2 percent to more than $80.2 million during the quarter ended Dec. 30, 2011, despite plunging military sales, but said restructuring charges and bad debts in Southern Europe contributed to higher than usual los
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal