More than 1000 mountain bike consumers and industry personnel gathered in Moab, UT, October 2-7 for the third annual Outerbike–a chance for the public to test and see many of next year’s bicycle models and new products from select manufacturers.
Category: Outdoor
Keds Announces Multi-Year Partnership with Taylor Swift
Keds announced a multi-year partnership with six-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift…
Sierra Designs Hires Industry Veterans Jim Trombly and Martin Flora
Sierra Designs announced the recent hiring of Product Director Jim Trombly and Creative Director Martin Flora, the latest additions to its growing team…
Sazzi Selects Manufacturer for Five-toed Sandals
Plus Compound Technologies LLC has reached an agreement to produce Sazzi Footwear, LLC's new line of five-toed sport sandlals using its recyclable Plusfoam product. Sazzi was founded by Mark Thatcher, founder of Teva..
Olukai Partners with Outside Lands Music Festival
OluKai has announced they will be the sole footwear sponsor for Outside Lands, the music, food, wine, beer and art festival in Golden Gate Park, San Francisco, CA..
Gearhead Outfitters to Open Store in Shreveport, LA
Gearhead Outfitters will open a new location in Shreveport, LA on Nov. 1, 2012. The Arkansas based, family owned and operated shop specializes in outdoor lifestyle clothing and footwear. Gearhead will feature brands such as The North Face, Patagonia…
Li-Ning Confirms Endorsement Deal with Dwyane Wade
China's leading sportswear company, Li-Ning Company, and NBA All-Star Dwyane Wade, announced the creation of a new athletic footwear and apparel brand called Wade, which will serve as the centerpiece of the corporation's growing international ba
Summit Golf Brands Announces Partnership with Proponent Group
Summit Golf Brands, the parent of Fairway & Greene, EP Pro and Zero Restriction, has partnered with Proponent Group, the industry's network of golf instructors…
Edwin Watts Golf Opens First Store in Kentucky
Edwin Watts Golf Shops, LLC, announced the opening of a new store in Lexington, KY, marking its first retail shop in the state and further expanding its presence in the Midwest…
Salomon USA Appoints Product Merchandising Manager for Apparel
Salomon USA appointed Patrick Crotty to its apparel category as product merchandising manager…
Bikes Belong Launches Green Lane Project
Bikes Belong is working with the cities of Austin, Chicago, Memphis, Portland (OR), San Francisco, and Washington, DC to install low-cost bike lanes over the next two years that invite a new range of people who otherwise wouldn’t feel comfortable bi
GU Energy Names Colin True National Sales Manager
GU Energy Labs hired Colin True as their national sales manager. Previous to Probar, True served as sales and service manager at Utah-based Waterbox and as the store manager for City Sports in Boston…
Muck Boots Introduces Cool Series Collection with Proprietary Technology
Exclusive evaporative cooling liner designed to keep feet at comfortable temperature in all weather conditions.
Wolverine Worldwide to Close on $1.24 Billion PLG Acquisition
Wolverine Worldwide has confirmed today that it will complete the previously announced acquisition of Collective Brands' Performance + Lifestyle Group (“PLG”), which consists of the Sperry Top-Sider®, Saucony®, Stride Rite® and Keds® brands, for a to
Haddad Brands to Open Rookie USA Store
The next generation of sports stars is set to walk the red carpet at a kids’ fashion show on Friday, Oct. 12, to mark the opening of Rookie USA, New York City’s first premium high-end, “kids-only” retailer from Haddad Brands. The f
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal