Columbia Sportswear added Russia as the third world-class freestyle ski team it will sponsor during the 2012-13 World Cup season and through the 2014 Olympics. Columbia signed the Canadian team in 2008 and the U.S. in 2011…
Category: Outdoor
Bergans Backs Trans-Antarctica Bike Trip
Bergans is sponsoring polar explorer, adventurer and environmental advocate Eric Larsen's solo attempt to traverse Antarctica with a mountain bike equipped with 5-inch tires…
Colorado Ski Country Gets Much Needed Snowfall
A weekend storm left Colorado Ski Country resorts with copious amounts of snow, and presented guests with much anticipated powder days. Skiers and snowboarders across the state were delighted with the effects of the storm, and took full advantage of Mothe
Lilypond Promotes Ladd to Sales Manager
Lilypond, the maker of premium bags, totes and accessories for adventurous women, has promoted Whitney Ladd to the position of sales manager…
Outdoor Research Employee Spearheads Hurricane Relief Effort
Outdoor Research has committed more than $64,000 in aid to support victims of Hurricane Sandy thanks the efforts of a single employee…
Mountain Chalet Owner Don’s Vintage Patagonia Outfit to Win $5,000 Grant
Mountain Chalet in Colorado Springs, CO has won $5,000 environmental grant from Patagonia after its owner donned the most impressive vintage Patagonia clothing at contest last month during the Grassroots Outdoor Alliance (Grassroots) annual Fall Show…
Nike Seeks Tax Guarantees as Part of Oregon Expansion
Nike Inc. has told Oregon lawmakers it is willing to invest billions of dollars to create hundreds of jobs in the state if they can guarantee they wont change the state tax code. The request prompted Oregon Gov. John Kitzhaber to call a special session De
Aldila Signs Merger Agreement with Mitsubishi Rayon America
Aldila has agreed to be acquired by Mitsubishi Rayon America, Inc. for $4.00 per share in cash, or $22 million, representing a 60 percent premium over what the company's shares were trading for Dec. 3. Aldila makes carbon fiber shafts and other compo
Academy to Sell Notes to Fund Dividend
Academy Sports & Outdoors is raising $400 million senior notes and will use the proceeds to fund a dividend to its shareholders, according to the debt ratings agency Standard & Poor's…
Vail Resorts Reports Dip in Q1 Retail Sales, Winter Bookings
Vail Resorts, Inc. reported Retail/Rental revenues at its more than 165 specialty stores dipped in the quarter ended Oct. 31 due primarily to lower results from pre-season ski sales, which had produced record results a year earlier…
Yue Yuen Sees Modest Revenue Growth in FY12
Yue Yuen Industrial Holdings Limited reported revenues rose 3.6 percent in its fiscal year ended Sept. 30, to $7.30 billion. Growth in U.S. and Asia offset declines in Europe…
October Golf Rounds Slide
According to Golf Datatech, golf rounds played during October was down 5.0 percent. Public access play was down 5.4 percent and private course activity was down 3.7 percent…
Finish Line Amends Credit Facility
According to a regulatory filing, The Finish Line entered into an unsecured $100 million amended and restated revolving credit facility credit agreement. The facility expires on Nov. 30, 2017…
Lululemon Delivers Another Impressive Quarter
Showing no signs of taking a breather, Lululemon Athletica reported earnings rose 47.7 percent in the third quarter on an 18 percent comparable-store gain in constant dollars. The chain also indicated it’s getting closer to opening its first stores
Outdoor Research Hires Alberta Rep
Outdoor Research hired John Pettigrew as its sales representative in the Alberta region of Canada. Pettigrew will work toward growing Outdoor Research sales in the region working with Outdoor Research Canadian Director of Sales Eric Joannette…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal