Topo Athletic, the maker of natural running footwear, recently announced the appointment of Michael O’Brien as its new marketing director.
Category: Footwear
Board Retailers Association Announces Regional Retailer Roundtable
The Board Retailers Association (BRA), a non-profit organization representing independently owned surf, skate, snow, sup and wake retailers, announced a Regional Retailer Roundtable to be held at the Surfing Heritage and Culture Center (www.shacc.org) in San Clemente, CA.
Umbro Extends South America License
Iconix Brand Group, Inc. announced a ten-year extension of Umbro’s licensing agreement with long-time partner Grupo Dass. The renewal gives Grupo Dass the continued license to design, manufacture and distribute Umbro performance and lifestyle apparel, footwear and equipment in Brazil, Argentina and Paraguay through 2035.
Sequential Brands Group Explores Strategic Options
Sequential Brands Group Inc., the parent of Avia, And1 and Gaiam, announced that Karen Murray, its CEO, has stepped down. The company has engaged Stifel to review strategic alternatives, including the sale of certain brands.
Vans Strikes Deal For Brazilian Distribution
VF Corp. retained Arezzo & Co. to handle Vans’ suppliers, logistics, distribution, franchising, e-commerce and store expansion in Brazil.
Pensole Design Academy Partners With Kenan Family Trust And Champs Sports
Pensole Design Academy, in partnership with Kenan Family Trust and Champs Sports, today announced the six-state launch of Pensole High School (PHS), a multidiscipline pre-college design program called Sneakerhead of State (S.O.S) for high school students.
Nike VP Joins GMR Marketing
GMR Marketing announced that Ken Black, the former vice president of digital design transformation and global Olympic creative director at Nike, has joined the agency as chief creative officer.
NRF Forecasts Holiday Sales Will Grow Between 3.8 And 4.2 Percent
The National Retail Federation said it expects holiday retail sales during November and December to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion. The numbers, which exclude automobile dealers, gasoline stations and restaurants, compare with an average holiday sales increase of 3.7 percent over the previous five years.
New Balance Partners With England and Wales Cricket Board
The England and Wales Cricket Board (ECB) has expanded its partnership with the US sportswear manufacturer New Balance, which becomes the official kit supplier for the Hundred’s inaugural season.
Wolverine World Wide’s Debt Rating Outlook Lowered To Negative
S&P Global Ratings revised its debt ratings outlook Wolverine World Wide to negative from stable. The negative outlook reflects the potential for a downgrade if the company’s leverage is sustained at or above 3x. This could occur if the company’s share repurchase plan is accompanied by operating performance that is weaker than S&P expected.
Dick’s To Open Seven Stores In October
Dick’s Sporting Goods will be expanding its nationwide footprint with the opening of five Dick’s Sporting Goods stores and two Golf Galaxy stores in October.
Puma Signs Lakers’ Kyle Kuzma
Puma signed Los Angeles Lakers forward Kyle Kuzma to a five-year endorsement deal, according to The Athletic.
Skechers Signs Clayton Kershaw
Skechers announced that it’s teaming up with Los Angeles Dodgers all-star ace Clayton Kershaw on a new multi year partnership. The popular pitcher will appear in global marketing campaigns for Skechers men’s performance and athletic lifestyle footwear set to launch in 2020.
AAFA Again Calls On USTR To List Foreign Amazon Sites For Excessive Counterfeits
For the second year running, the American Apparel & Footwear Association (AAFA) has included foreign domains owned and operated by Amazon.com, Inc., in its submission for the 2019 Special 301 Out-of-Cycle Review of Notorious Markets.
Nike Marketing VP Joins Fantasy Sports Platform
Monkey Knife Fight, a leading North American Daily Fantasy Sports (DFS) platform, hired Danny Tawiah, formerly head of global digital brand innovation at Nike, as CMO.
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