Competitor Group, Inc. (CGI) announced that Goal Zero, Keen and SmartWool have signed on as official sponsors of the REI Muddy Buddy Adventure Series benefiting the Prostate Cancer Foundation. The series will take place in nine U.S. cities in 2013…
Category: Footwear
New Balance Donates $1M to One Fund Boston
New Balance Athletic Shoe Inc. made a $1 million donation to One Fund Boston to aid those most affected by the tragic events that occurred at the Boston Marathon. With this donation New Balance’s contribution is in support of the innocent victims of
Colorado Taps Zeal Optics to Appear in State Branding Campaign
Making Colorado has officially tasked Boulder-based Zeal Optics to participate in Governor Hickenlooper’s new marketing campaign. The campaign, which will last through the end of August, was created to define a new image for Colorado, featuring bra
Gander Mountain Opening Store in Toledo, OH
Gander Mountain is opening Ohio's second “Gander Mtn. Firearms Super Center” in Toledo…
Darn Tough Vermont Adds Mid-Atlantic Rep Team
Darn Tough Vermont has partnered with Kevin Brew Sales to represent the brand in the Mid-Atlantic region…
Fenway Partners Hires Bankers to Sell Easton-Bell Sports
Fenway Partners LLC has hired an investment bank to help it sell Easton-Bell Sports, according to a Reuters report and a banking source reached by Sports Executive Weekly. The report follows Easton-Bell's first loss in six years, the resignation of i
Under Armour Lifts FY Guidance After Robust Q1
Under Armour, Inc. reported revenues increased 23 percent in the first quarter of 2013. Apparel revenues jumped 22 while footwear advanced 27 percent. Earnings were down due to the timing of marketing investments but came in ahead of Wall Street's ta
Puma Appoints Björn Gulden as New CEO
Puma SE appointed Björn Gulden (47) as its new chief executive officer (CEO), effective July 1. He succeeds Franz Koch, who left the company at the end of March. Gulden has been CEO of Danish jewellery brand Pandora since the beginning of 2012. Previousl
Hoka One One Taps Denny for Brand Communication
Hoka One One, the running shoe company recently acquired by Deckers Outdoor Corp., has retained Denny, ink. to manage its public relations and communications strategy…
Town of Eagle, CO to Invest $60,000 in MTB Course
The town of Eagle, CO has allocated $60,000 for construction on a mountain bike course that will host the 2013 Colorado High School Cycling League State Championship race the weekend of October 19-20, 2013, according to the Colorado High School Cycling Le
Ebay: GSI Merchandise Revenues Up Double-Digits
Ebay reported revenues at its GSI Commerce business slipped 1 percent to $236 million from $237 million, but the segment's global e-commerce (GeC) merchandise sales grew 13 percent to $807 million from $715 million…
Backwoods Names First Winners to 40th Anniversary Trip Give-away
Backwoods, a Texas-based retailer and adventure travel company, announced five winners from the first bi-monthly drawing in 2013, when it will celebrate its 40th anniversary by providing 40 trips to 40 winners…
Quiksilver Appoints New Head of NA Retail
Quiksilver appointed Steve Finney, previously senior vice president of global business development for retail at Disney, as its new senior vice president and general manager of consumer direct for the Americas. Finney succeeds Paul McAdam, who has resigne
Moxie Cycling Hires Shine United As Agency of Record
Shine United, a full-service advertising, design and digital agency, has been named agency of record for Moxie Cycling Co., a cycling apparel company specializing in women’s bicycling jerseys…
SmartWool Opens Doors to Three Remodeled Offices
After nearly four years of planning and more than a year of construction, SmartWool Corporation has completed a $2.2 million renovation of three offices, including the Global Headquarters in Steamboat Springs, CO, The Design Center in Boulder, and the Dev
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