110% Appoints Austin Chow as President

110%, the maker of compression + ice recovery and performance gear, hired Austin Chow as president of the company. Chow spent the last four years with IMG Licensing, a division of IMG Worldwide…

The New Balance Reach the Beach Relay Returns

The New Balance Reach the Beach Relay (RTB) will celebrate its 15th Anniversary on Sept. 13 and 14 with new activities and more than 5,750 athletes running from Cannon Mountain in Franconia to Hampton Beach…

Learn to Ski and Snowboard Month Ready for 2013-14 Season

Learn to Ski and Snowboard Month (LSSM)/Bring a Friend (BAF) organizers have updated their logo, website content, Ambassadors program and PR effort for the upcoming season. They will also bring back the Bring a Friend Challenge and Why I Love to Ski or Ri

True’s Sales Manager Resigns

True Linkswear, a Scottsdale-AZ based footwear and apparel company, said Mike Wagner had resigned as sales manager at golf footwear brand True…

New Era Introduces NFL Fan Campaign

New Era, the official on-field headwear of the National Football League, revealed the 32 NFL fans designated to be brand ambassadors for the 2013 NFL season. Selected from the NFL Back to Football Photo Day contest, which celebrates NFL fans by giving the

Macy’s Expands Athletic/Outdoor Apparel Assortments

Macy’s said it's planning an expansion of its athletic apparel assortment to become more relevant to Millennials' active lifestyle, whether that takes them to the yoga studio, the weight room or hiking and rock climbing. The retailer will