SGB Today Footwear

Nordstrom NYC to Host New Balance Pop-Up at The Corner

The corner pop-up will include monthly product drops across shoes, apparel and accessories for men, women and kids. Customers can also access limited-edition collaborations and customization opportunities available only in-store.

Good Design, Reborn: Puma Suede

uma re-imagines the shoe once again, featuring premium materials crafted by British tannery Charles F. Stead, a distinguished tannery with a rich heritage dating back to 1904 in Leeds, England.

Nike x Hyperice Ready the Body with High-Top Hyperboot

Nike and Hyperice continue to receive athlete feedback while the shoe continues in development. The shoe will drop in North America via nike.com and select Nike retail locations on May 17, globally beginning Holiday 2025.

Adidas Adizero Boston 13 Drops with Head-to-Toe Collection

Shown over the weekend, before today’s 129th Boston Marathon, the Adizero Boston 13 launched as an EQT edition as part of a wider collection of apparel and accessories. All pieces come in retro teal, white and black, “inspired by the shades and designs of vintage Adidas Equipment pieces from the brand’s archive, as seen on Boston Marathon staff uniforms worn in 1991.”

Saucony Silo Collection: Footwear Meets High-End Fashion

Previewed by Saucony in January 2025 at Paris Fashion Week, the SS25 collection features five silhouettes: the Grid X Ultra S, 586i S, Gripper S, Kinvara 1 S, and the Endorphin Elite 2 S, and speaks to “today’s consumer who values both modern innovation and sophisticated styling.”

What Went into Nike’s Signature Logo for A’ja Wilson?

Nike footwear and apparel designer Josanna Torrocha has “created a gleaming emblem” for A’ja Wilson, the U.S. professional basketball player for the Las Vegas Aces and Nike-sponsored athlete, that is “distinct and captivating” and that “pulses with her energy.”

Adidas’ Adizero Aruku, Designed for Life in Motion

The high-stacked silhouette of the Adizero Aruku was made on SwirlFoam cushioning, which takes the form of a platform midsole. Portuguese professional footballer Rafael Leão and London’s DJ Jordss to headline the marketing campaign.

Adidas Originals Returns to Golf

The full range of apparel, footwear and accessories for Originals Golf was relaunched on April 3. Adidas-sponsored athlete Ludvig Aberg will wear select pieces at this year’s first major golf tournament.