SGB Today Footwear
Indoor Malls Lead Overall Mall Foot Traffic Growth in May; Consumer Median Income Dips
The rise in mall visits for a second month in a row suggests that April’s positive year-over-year visit trends were more than a temporary pull-forward of consumer demand in response to tariff uncertainty.
Adidas Partners with Spanish Soccer Club, Sevilla
Adidas will provide playing and training kits for the men’s first team, as well as the women’s and academy teams, under an agreement running from the 2025/26 season through the 2034/35 campaign.
Game One Forms Apparel Partnership With University of Indianapolis
The University of Indianapolis announced an exclusive multi-year agreement with Game One and Nike. The deal replaces a supplier arrangement with BSN Sports and Nike.
USTA Commits Another $5 Million to Grow Local Tennis Programs
The new program and funding are in addition to $10 million in grant monies earmarked to expand the USTA’s facility grant program, which supports local tennis infrastructure and was announced earlier this year.
Puma Golf Reimagines the Helsinki for On-Course Performance
The Helsinki G comes in five colorways, featuring technical upgrades, that moves the shoe seamlessly into golf, backed by purposeful innovation.
Report: StockX Puts More Protections in Place to Stymie Counterfeiters
Study findings highlight the growing interest among consumers in a wider variety of footwear brands and an increased demand for affordable, general release sneakers. This marks a significant shift; in previous years, the most counterfeited products were typically exclusive, rare, and expensive releases.
Study: Why Retailers Risk Loyalty with Tariff-Based Price Hikes
While most retailers won’t be able to avoid raising prices altogether, unilateral price increases are a surefire way to lose customer confidence and trust. First Insight believes there are more informed ways of approaching pricing strategies and offsetting the burden on customers.
Under Armour Replaces New Balance as University of Denver Partner
Under Armour reached a multi-year agreement to replace New Balance as the official athletic apparel supplier of the University of Denver. The program will be managed by Game One, which replaces BSN Sports.
Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves
Rather than the ‘hustle culture’ fitness of the 2010s with its celebration of exhaustion, people are now prioritizing long-term health, injury prevention and mental well-being.
Birkenstock Introduces Self-Care Footwear Line at LA Pop-Up Shop
Running through June 26, the pop-up features a curated range of 100 percent natural, vegan Cosmos Natural Certified foot and body care products manufactured in Germany, except for the Pumice Stone, which the company makes in the EU. The range will launch to a wider audience in August.
Report: Cross-Border E-Commerce Shipping Hits a Regulatory Wall
Nearly three-quarters (73 percent) of product categories now fall into tariff-sensitive classifications, with customs authorities worldwide significantly ramping up enforcement.
Take a Video Tour of Wolverine Worldwide’s New Merrell and Saucony HQ
The centerpiece is a top-to-bottom renovation of 40,000 square feet, which houses the company’s two largest brands, Merrell and Saucony, the latter of which the company recently relocated to Rockford, MI from Boston.
Road Runner Sports Selects Modern POS Platform from Aptos
With Aptos One, the fitness retailer will boost its customer engagement and omnichannel capabilities at its 50-plus store locations.
On Inks Partnerships with ITA and AIU; Amplifies Commitment to Clean Sports
The new strategic partnerships with the ITA and AIU are critical cornerstones of On’s “Athlete Compass” program, which embodies its holistic approach to athlete support.
Baffin Launches Detour (MET) Unisex Boot for Demanding Environments
While this style is designed with the mining industry in mind, its durability and protection are applicable for various other applications and fields, including agriculture, chemicals, construction, food processing, manufacturing, and utilities.
