SGB Today Footwear
Study: Private Label is Quietly Taking Share from Established Brands
This latest First Insight study on private label trends offers a macro view of how shifting consumer perceptions and behaviors around private label products are influencing trial, loyalty and the decisions retailers must make in a changing economic and competitive landscape.
Adidas Extends Contract with University of Nevada
The University of Nevada announced a new five-year agreement with Adidas, continuing its partnership that began in 2020. Adidas will remain the exclusive provider of footwear, apparel and accessories for Wolf Pack Athletics.
Puma Renews Partnership with Manchester City
Puma’s 10-year contract extension on its deal with Manchester City will reportedly be worthup to £1 billion (US$1.3bn), in the form of £100 million per year which is a marked increase from its previous agreement of £65 million per year, signed in 2019.
St. John’s University Switches to Adidas from Nike
Adidas will begin outfitting the school’s 300-plus student athletes in the 2025/26 academic year across 17 varsity athletic programs. St. John’s University Red Storm becomes the only Big East Conference team to be outfitted by Adidas.
Skechers Drops Next Gen SKX_2 Boot
Harry Kane, striker for the German professional football club Bayern Munich, wore the white and turquoise shoe last week at the FIFA Club World Cup quarter finals in the U.S. The new Skechers SKX_2 boot and the complete Skechers Football collection are available through Skechers and specialty football retailers worldwide.
Puma Extends Partnership with Borussia Dortmund
Puma’s partnership with Borussia Dortmund (BVD), the second most decorated German football team, with eight domestic league championships, five DFB-Pokals and six DFL-Supercups, began with the 2012/13 season.
Bobs From Skechers Awards Paws for a Cause Design Scholarships
The philanthropic brand commemorates 10 years of its animal lifesaving mission with new Paws for a Cause scholarship winners’ styles, pet adoption events, grant donations, and register round-ups for shelter pets in need.
Chaco Honors Bob Marley with Limited Edition Z/1 Sandal Collection
The one love-Inspired Z/1 collaboration with Bob Marley’s family, takes its inspiration from the Jamaican singer, guitarist, songwriter, and pioneer of reggae. The collection also includes a matching dog collar and leash.
Indoor Malls Lead Overall Mall Foot Traffic Growth in May; Consumer Median Income Dips
The rise in mall visits for a second month in a row suggests that April’s positive year-over-year visit trends were more than a temporary pull-forward of consumer demand in response to tariff uncertainty.
Adidas Partners with Spanish Soccer Club, Sevilla
Adidas will provide playing and training kits for the men’s first team, as well as the women’s and academy teams, under an agreement running from the 2025/26 season through the 2034/35 campaign.
Game One Forms Apparel Partnership With University of Indianapolis
The University of Indianapolis announced an exclusive multi-year agreement with Game One and Nike. The deal replaces a supplier arrangement with BSN Sports and Nike.
USTA Commits Another $5 Million to Grow Local Tennis Programs
The new program and funding are in addition to $10 million in grant monies earmarked to expand the USTA’s facility grant program, which supports local tennis infrastructure and was announced earlier this year.
Puma Golf Reimagines the Helsinki for On-Course Performance
The Helsinki G comes in five colorways, featuring technical upgrades, that moves the shoe seamlessly into golf, backed by purposeful innovation.
Report: StockX Puts More Protections in Place to Stymie Counterfeiters
Study findings highlight the growing interest among consumers in a wider variety of footwear brands and an increased demand for affordable, general release sneakers. This marks a significant shift; in previous years, the most counterfeited products were typically exclusive, rare, and expensive releases.
Study: Why Retailers Risk Loyalty with Tariff-Based Price Hikes
While most retailers won’t be able to avoid raising prices altogether, unilateral price increases are a surefire way to lose customer confidence and trust. First Insight believes there are more informed ways of approaching pricing strategies and offsetting the burden on customers.
