Updates

The North Face Announces Giving Back Initiatives

As the temperatures drop across the U.S., The North Face is ramping up how it gives back to its community of explorers in two major ways—the Explore Fund and a $250,000 Move Mountains grant created in memory of a long-time leader at The North Face, Ann Krcik.

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Former SFIA Start-Up Challenge Finalist Asensei Raises $2 Million

Asensei Inc., a finalist in the Sports & Fitness Industry Association’s 2017 Start-Up Challenge, has announced the raise of $2 million in investment led by KB Partners, a Chicago-based early stage venture firm focused on the intersection of sports and technology, and Mooring Hitch.

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Peloton To Expand NYC Footprint

Peloton, the in-home cycling and running studio specialist, announced that it will relocate its corporate headquarters to a 312,000-square-foot, state-of-the-art office space at Hudson Commons in New York City. 

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RYU Opens Flagship NYC Store

RYU Apparel is opening a store in Brooklyn’s Williamsburg section. The Vancouver-based fitness apparel firm has one other U.S. store in Venice, CA and will soon open another in Newport Beach, CA.

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Weston Snowboards Rebrands To Weston Backcountry

Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer based in Minturn, CO, will be undergoing a rebrand to Weston Backcountry. The change comes as Weston Snowboards expands experiential events to build community around backcountry riding.

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