SGB Executive Apparel

EXEC: Adidas CEO Clarifies U.S. Pricing Position; Will Wait for Competitors’ Moves

On Adidas’ first-quarter analyst call, Bjørn Gulden CEO, said Adidas hasn’t yet raised prices on U.S. products due to the U.S. tariffs but expects to should the tariffs remain and only after other brands raise prices. He said, “I have seen that certain press is writing that Adidas is raising prices. That is, of course, not true.”