SGB Executive Apparel
SGB Updates Will Not Publish This Week; Website Will Be Live
SGB Media will not publish its regular SGB Morning Update or SGB Evening Update newsletters the week of Independence Day, July 4, 2025. SGB will resume normal distribution on Monday, July 7.
EXEC: Citi Survey Finds Adidas’ Brand Perception Catching Up to Nike
Citi Research’s latest quarterly Global Sporting Goods Survey found that Nike out-ranked Adidas in terms of intent to purchase and is the athletic brand consumers perceive as the most innovative in North America. However, Adidas tied Nike for the highest Net Promoter Score (NPS) among athletic brands in June, highlighting the popularity of Adidas’ Terrace franchises
EXEC: Nike Inc. CEO Expects $1 Billion Hit from Tariffs; Sees Turnaround Progressing as Planned
Nike, Inc. continues to face headwinds in its turnaround efforts, including an estimated $1 billion hit from tariffs. However, the company’s first-quarter guidance came in better than expected. Nike officials told analysts that its steps to reengage wholesale partners are paying off, with holiday bookings up. Shares of Nike in mid-day trading Friday, June 27, were up about 17 percent.
EXEC: Sport Obermeyer CEO Kris Kuster Talks Year ‘Round Mountain Opportunities in Ski, Hunt & Fish
Kris Kuster, Sport Obermeyer’s new CEO, spoke with SGB Executive about the opportunities he sees for the company in targeting female hunters and anglers, as well as plans to introduce fashion-forward capsules, including those connected to Obermeyer’s hometown of Aspen, the revamp of its online presence, and the impact of tariffs. Kuster also spoke about the impossibility of replacing Klaus Obermeyer.
EXEC: Hibbett Parent JD Sports to Open More JD Stores in Spain
The UK-based owner of the JD, DTLR, Shoe Palace, Finish Line, and Hibbett retail brands in the U.S. has 130 stores in Spain operating under the Sprinter banner.
EXEC: Cutter & Buck’s Swedish Parent Acquires Austria’s Cotton Classics
Through this acquisition, New Wave Group will strengthen its presence in several Central and Eastern European countries, particularly in Austria, Germany, Switzerland, and the Czech Republic, as well as in other countries in the region. The purchase price amounts to €47.6 million ($55mm).
EXEC: Duer Partners on Europe Launch; Expands Retail Presence in North America
A strategic partnership with Hectic Europe is expected to facilitate the brand’s European launch while the company continues to expand its retail presence with new branded stores set to open in Victoria, British Columbia; Portland, Oregon; and San Francisco, California.
EXEC: Wall Street Remains Skeptical of Any Nike Recovery in Fiscal Q4
Analysts expect Nike, Inc. will meet or exceed conservative guidance when it reports earnings for the fiscal fourth quarter ended May 31 on Thursday evening, June 24; however, results will again be well below year-ago levels.
EXEC: Switchback Spring 2025 Through the Eyes of the Industry
Sights and sounds from the inaugural Switchback Spring event in Nashville, Tennessee, featuring photos from show attendees, exhibitors and Outdoor Industry Association.
EXEC: Bain Study Sees Luxury Sector Facing Soft Second Half
Luxury consumption is expected to contract 2 percent to 5 percent for the year, according to a recent report from Bain & Company, across key luxury categories, as price fatigue and macroeconomic turbulence continue to weigh on consumers
EXEC: Switchback Spring Brings Energy Back to a National Outdoor Show
While energy was high and attitude was positive, the show, unfortunately, did not escape the usual backroom banter and aisle talk about the venue’s few shortcomings, particularly about timing. Diversified will need to be cautious about whom they listen to and the motives of those pushing in each direction, as the outdoor industry risks a déjà vu event with this new potential gem.
Report: Nike to Delay Launch of NikeSkims
Reuters is reporting that Nike’s launch of its planned NikeSkims activewear brand in the U.S. has been delayed as the two companies work to get the product right, according to a company spokesperson.
EXEC: Rip Curl Inches Up, Oboz Sinks for Parent KMD’s YTD Period
Rip Curl global direct-to-consumer sales continued to grow year-over-year (YOY) through the second half of fiscal 2025 to-date, with strong comparable sales results in North American flagship stores.
EXEC: Nike Faces Needham Price Target Cut on Slow Recovery
Needham analysts trimmed their price target on Nike to $66 from $75 amid ongoing weakness in brand momentum and a slower-than-expected path to recovery. Needham’s Tom Nikic wrote, “NKE still faces headwinds from rationalizing over-supplied product franchises (Jordan, Dunk), brand heat still appears to be lukewarm, and they now have tariffs to contend with as well.”
EXEC: OIA Study Finds Outdoor Stores Still Missing Emerging Casual Consumers
At a session this week at Switchback Spring being held in Nashville, Kelly Davis, director of research at the Outdoor Industry Association, highlighted new consumer research that shows the outdoor space remains fixated on “Core” consumers at the expense of reaching the more “Active” and “Casual” participants.
