Thule Group has promoted Schuyler Horton to the position of vice president of sales and service for its outdoor and bags business in the Americas. Horton is replacing Tripp Wyckoff, who is leaving the company to take a CEO position outside the industry…
Category: Outdoor
Ahnu Unveils “YogaSport” Women’s Collection
Ahnu Footwear, a division of Deckers Brands, has created a new yoga performance footwear category with the launch of Ahnu YogaSport. The line consists of four styles that span 16 SKUs
Daring El Capitan Free Climb Captivates Millions
Adidas Outdoor congratulated its athlete Kevin Jorgeson, along with Tommy Caldwell, for becoming the first people to successfully free climb El Capitan's Dawn Wall in Yosemite National Park, on Jan. 14, 2015. The duo's historic achievement, whic
Safilo Launches Global Sports and Outdoor Lifestyle Division Location in Portland
Safilo Group, the Italian eyewear specialist, has selected the recently renovated Salvation Army building in Southeast Portland to house its Pacific Coast Design Center, which will lead the company's new global sports & outdoor lifestyle division…
University Study Shows Dangers of Lack of Exercise
According to research just released by the University of Cambridge, a lack of exercise is responsible for twice as many early deaths as obesity…
Quiksilver Embraces .Surf Domain Name
Quiksilver is one of the first surf companies to join Minds + Machines' Pioneer program and secure a number of .surf domain names, such as quiksilver.surf, camp.surf, wetsuits.surg…
Z-Man Renews FLW Sponsorship for 2015 Season
Z-Man Fishing Products Inc. has renewed its sponsorship of FLW, the world's largest bass fishing tournament organization for the 2015 tournament season…
Puma Extends Partnership with Ghana FA
Puma announced an extension of its partnership, which began in 2005, with the Ghana Football Association (GFA)…
Fjällräven Hires Marketing Director for North America
Swedish heritage brand Fjällräven appointed Joe Prebich as the brand’s director of marketing in North America. In his most recent role, he served as the director of marketing for Zeal Optic…
Study: Wearables Helping Americans Lose Weight
It's the second full week of 2015 and already 83 percent of Americans are expected to lose the New Year's weight loss resolution battle, according to The Psychology of Weight Loss, a new study on consumer behaviors conducted by Instant.ly…
Salt Life Adds Surf Ambassador
Salt Life, which is owed by Delta Apparel, has added Timmy Curran to its Salt Life team ambassador roster. Professional surfer and musician, Curran has been a professional surfer…
Craft North America Appoints Manager of Custom Sales
Craft Sportswear North America has promoted Ming Tan to manager of custom sales…
Speedo Launches Fueled by Water Campaign
Speedo USA, a division of PVH Corp., has launched Fueled by Water, a new digital and social media campaign designed to celebrate all things water and people’s lifelong passions for a wide range of water sports…
OIA ConsumerVue to Debut at Outdoor Retailer Winter Market
Outdoor Industry Association (OIA) introduced OIA ConsumerVue, an online research tool showcasing findings from their recently conducted outdoor consumer segmentation study. OIA will offer demos of a prototype of the tool at its booth at Outdoor Retailer
Katadyn Challenge Validated by Advertising Watchdog
The National Advertising Division has recommended that Sawyer Products, Inc., discontinue certain claims for its point-of-use water filter products, after Katadyn North America challenged them…
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