Parsons School of Design, Harvard’s i-lab and global management consulting firm Kurt Salmon are joining forces to create XRC Labs, a New York-based accelerator that will focus on modernizing the retail and consumer goods industry…
Category: Outdoor
Patagonia Launches Baselayer in Direct-to-Consumer Channels
Patagonia launched a new baselayer line Wednesday that is available only at its its owned stores and patagonia.com…
Kinetic Retains Adventure Advertising
Premium trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy…
SCARPA North America Names Climbing Category Manager
SCARPA North America hired Mark Busby this month to the newly created position of climbing category manager…
STX and Play It Forward Sport Announce Semi-Professional Women’s Lacrosse League
Baltimore-based STX LLC, the maker of lacrosse, field hockey and ice hockey equipment, has partnered with Play It Forward Sport Foundation to launch the United Women’s Lacrosse (UWLX) league, a semi-professional, post-collegiate women’s lacros
Skullcandy Strengthens Product Development Team
Skullcandy Inc. hired Jeff Hutchings as VP of engineering and category. He formerly led product innovation and engineering at Harman Inc…
Russell Athletic Unveils Customized Little League Uniforms
Russell Athletic and Little League unveiled new uniform combinations for the 2015 Little League Baseball World Series…
Sportsman’s Warehouse to Open Fifth California Location
Sportsman's Warehouse Holdings Inc. scheduled the grand opening of its store in Fresno, CA for Saturday, July 18…
New Balance Signs Rising Junior American Tennis Star
New Balance announced the signing of Wimbledon Juniors Champion Reilly Opelka as the latest addition to New Balance’s growing team of elite tennis players…
Roger Goodell to Speak at SFIA Industry Leaders Summit
National Football League (NFL) Commissioner Roger Goodell has joined the speaker lineup for the 2015 SFIA Industry Leaders Summit to be held September 9 to 10 at The Roosevelt Hotel in New Orleans. Goodell will headline an interactive panel…
ICSC Survey: In-Store Experience Still Desired for BTS Shopping
The International Council of Shopping Centers' Back-to-School (BTS) Consumer Spending Survey found consumers still prefer physical stores for BTS shopping, with 83 percent of their purchases involving physical stores, including 7 percent of purchases
Vibram Selects Rock Gear as Canadian Distributor
Vibram appointed Rock Gear Distribution as its primary distributor for Vibram Finished Goods in Canada, with full transfer of the distributorship expected by January 2016…
Sportsman Channel to Air Rock Mountain Elk Documentary
The Rocky Mountain Elk Foundation confirmed a one-hour television documentary aiming to explain the role hunting plays in conservation will air on the Sportsman Channel…
Octane Fitness Granted Attorneys’ Fees in Patent Lawsuit
The United States District Court for the District of Minnesota recently ruled in favor of Octane Fitness, LLC, on its Renewed Motion to Collect Attorneys' Fees and Costs in a patent infringement case brought by Icon Health & Fitness, Inc…
Nathan Honors International Distributors
Nathan, maker of hydration, visibility and performance gear, has honored partners in Scotland and The Netherlands as distributors of the year for growing the brand…
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