Herschel Walker, Natalie Coughlin, Pat LaFontaine, Sam Perkins and Steve Garvey are among a number of sports legends joining SFIA officials and industry leaders heading to Capitol Hill in early March for National Health Through Fitness Day.
Category: Outdoor
Canadian Tire Reminds Canadians That We All Play For Canada
Working with athletes like Connor McDavid and Jonathan Toews, Canadian Tire aims to highlight the country’s love for Team Canada with the launch of its latest “We All Play for Canada” campaign.
SIA’s Nick Sargent Provides Bullish Assessment Of OR + Snow Show
In his latest “Nick’s Notes,” Nick Sargent, president of SIA, enthused about the reception from attendees to the inaugural Outdoor Retailer + Snow Show and wrote that he “left the show with a renewed sense of enthusiasm and optimism for what the future holds .”
Costa Sunglasses Signs PR Agency
Costa Sunglasses, a leader in polarized performance sunglasses, selected Gunpowder, Inc. to help drive the brand’s communications strategy.
Burton U.S. Open Snowboarding Championships Return To Vail March 5 – 10
Burton Snowboards announced the return of the 36th annual U.S. Open Snowboarding Championships to Vail Mountain March 5–10, 2018.
Johnson Outdoors Buoyed By Strength In Fishing And Diving
On a conference call with analysts, Helen Johnson-Leipold, CEO, said both its Fishing and Diving segment are benefitting from successful innovations. The Camping and Watercraft Recreation segment “continue to be very challenging” and are being impacted by constrained inventories in the marketplace.
Aisle Talk, Week of January 29
Top headlines from the active lifestyle industry you may have missed this week.
Deckers Brands Q3 Blasts Past Guidance
Ugg’s 4.3 percent revenue gain was aided by chilly December weather that drove re-orders, store rationalization and enhanced segmentation, and the successful opening up of Macy’s, Amazon and Footaction. Hoka’s sales jumped 65.7 percent and benefited from its expansion into the stability category.
GoPro Sets Six-Point Sales Revival Plan
Wrapping up a disappointing holiday campaign, GoPro reported fourth-quarter results that came in even below a severe downward revision given only on January 8. But management said a move to lower prices in early December had boosted sell-throughs and listed six priorities for 2018 designed to build on that traction.
Boardriders Provides Statement On Pierre Agnes
Boardriders Inc. issued a statement following the move by French authorities on Wednesday to call off a two-day search and rescue operation for Pierre Agnes, the CEO of Boardriders Inc. Agnes’ boat boat was found empty, washed up on a beach in south-west France.
Johnson Outdoors Operating Profits Leap In Q1
Johnson Outdoors delivered significant improvement in operating profits in its first quarter ended December 29. Revenues grew 24 percent on strength in its Fishing and Diving segments.
Rossignol Group Announces New Lange Brand Director
The Rossignol Group announced the appointment of Thor Verdonk as Lange brand director.
Vibram And Powdr Announce Partnership
As a Powdr partner, stories about Vibram’s innovative technologies, including Vibram Megagrip and Vibram Arctic Grip, will be featured via on-site branding, resort activations, and exclusive programing for Powdr’s guests.
Crocs Debuts Drew Barrymore ♥ Crocs
The line, which includes special-edition footwear styles for women and children, was designed in partnership with Drew Barrymore, an ambassador for the brand’s “Come As You Are” campaign.
GoPro’s Q4 Earnings Miss Street’s Targets
GoPro reported fourth-quarter results that came in well short of Wall Street’s consensus target.
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