Swix Sport Group announced Wednesday that it’s changed its name to Brav—reflecting the group’s evolution into a house of brands with a total turnover of more NOK 1 billion. The market outside Norway now represents half of the company’s sales. Ferd, which bought Swix in 1978, remains the group’s parent company.
Category: Outdoor
Fox Factory Sees Growth In Mountain Bike Market
Speaking at the William Blair 2018 Growth Stock Conference in Chicago, IL, on Wednesday afternoon, Fox Factory Holding Corp. CEO Larry Enterline said the company has significant growth potential with sales of mountain bike parts.
The Conservation Alliance Announces Two New Board Members
The Conservation Alliance board and membership elected Amy Beck, brand manager at Waypoint Outdoor, and Kate Larramendy, design and sustainability adviser at Toad&Co., to serve on the organization’s board of directors.
EORA, NESR Merge To Form 360 Adventure Collective
Earlier this year, EORA (Eastern Outdoor Reps Association) and NESR (New England Sports Representatives) agreed to merge, and on Wednesday the organizations announced the new entity’s name, 360 Adventure Collective.
OIA Endorses Joe Neguse For Colorado’s Second Congressional District
Outdoor Industry Association (OIA) on Wednesday announced the association’s endorsement of candidate Joe Neguse, in the Democratic primary election for Colorado’s second congressional district and looks forward to supporting his election to the U.S. House of Representatives on November 6.
New Director Of Sales And Merchandising For Rider And Cartago
Grendene USA, the U.S. distributor for sandal brands Rider, Ipanema, Grendha, Zaxy and Cartago, announced that Kelly Schmidt has joined the company as the director of sales and merchandising for Rider and Cartago.
Slackline Industries Appoints Canadian Distributor
Slackline Industries, the manufacturer of slacklines and slackline systems, has contracted In-Sport Fashions Inc. as the company’s official Canadian distributor.
Vasque Announces Domestic Sales Agency Of The Year
Vasque announced the company’s domestic sales agency of the year and global distributor of the year on the eve of the Grassroots Outdoor Alliance tradeshow in Knoxville, TN this week.
Mountain Khakis Names Rep Of The Year
Mountain Khakis announce Whitney Outdoor Group has been awarded MK 2018 Sales Rep Agency of the Year.
Cotopaxi Hires New Director Of Wholesale
Cotopaxi hired Heath Christensen as the company’s new director of wholesale. Prior to his appointment at Cotopaxi, Christensen spent a decade at Black Diamond as sales operations manager, and later, as director of North American sales, and also as the sport division manager at Petzl.
SMC Hires Evan Wert As Global Sales And Marketing Director
Seattle Manufacturing Corporation (SMC) announced the appointment of Evan Wert as global director of sales and marketing.
Evo Opens Retail And Demo Center In Bend, OR
Seattle, WA-based action sports, lifestyle, and outdoor retailer Evo has opened a retail and demo center in Loge Camps in Bend, OR. The new retail space is part of a larger partnership with Loge, a hospitality brand that caters to surfers, skiers, snowboarders, mountain bikers and all outdoor enthusiasts, and will be located in the lobby of Loge’s new Bend destination.
Gander Outdoors Opens Store in Kenosha, WI
Gander Outdoors, formerly known as Gander Mountain, is now open in Kenosha, WI. A special grand opening event is planned for Saturday, June 16, at 6802 118th Avenue, exit 344 off Interstate 94.
Chums, Beyond Coastal Promote Andrew Bergquist To West Coast Sales Manager
Chums, eyewear retainer and outdoor accessory brand, and sister brand Beyond Coastal, sun care product manufacturer, have promoted Andrew Bergquist to West Coast sales manager.
MSR Launches Nonprofit To Advance Global Health
Mountain Safety Research, the Seattle, WA-based outdoor equipment brand, has launched the MSR Impact Project to advance the company’s work in global health. The new nonprofit fund will accelerate access to safe water and hygiene for people in need, advancing global health and improving quality of life around the world.
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