Oliver Steffen, founder and CEO of British Columbia-based backcountry ski brand G3, spoke with SGB recently about a wide range of topics, including an in-depth look at the company’s G3 University that he and his team designed to help backcountry enthusiasts improve their skills and get the most out of their adventures.
Category: Outdoor
REI Co-Op To Open First Store In Oklahoma In Fall 2019
REI Co-op is opening its first location in the state of Oklahoma, bringing a wide assortment of quality gear and expertise for the region’s most popular activities to Oklahoma City in fall 2019.
Vail Resorts Announces New Sustainability Efforts
Vail Resorts Inc. on Tuesday took major steps in its ‘Commitment to Zero,’ as the company announced a long-term wind energy contract to purchase the equivalent amount of electricity needed to power 100 percent of its estimated FY 2019 North American operations by 2020
Inaugural Adidas x Woolmark Performance Challenge Winner Announced
Alicia Ferreira de Sousa from L’École de la Maille de Paris was named winner of the inaugural adidas x Woolmark Performance Challenge, presented at a special event during Outdoor Retailer Winter Market, Denver, CO.
Amazon Selects New York City And Northern Virginia For New Headquarters
Amazon announced that it has selected New York City and Arlington, VA as the locations for the company’s new headquarters. Amazon will invest $5 billion and create more than 50,000 jobs across the two new headquarters locations, with more than 25,000 employees each in New York City and Arlington.
Roth Capital Partners Releases 2018-2019 Millennial Survey
Investment bank Roth Capital Partners has released the company’s 2018-2019 Millennial Survey, its seventh annual proprietary survey examining current trends, spending patterns and favorite brands across five consumer categories including dining and restaurants; healthy food, beverage and snacking; fitness and wellness; infant, juvenile and pet; and, fashion, personal care and décor.
Glen Plake Brings Back Down Home Tour To Small Ski Areas In U.S.
Elan Skis, handcrafted skis 100 percent made in the Alps for more than 70 years, has announced that longtime Elan athlete and ski industry legend Glen Plake is officially bringing back the Down Home Tour to small ski areas across the U.S. this 2018/19 winter season.
Black Diamond Announces New Hires For Marketing, Sales and Product Teams
Black Diamond Equipment, a global leader of innovative active outdoor performance equipment and apparel, has appointed Jan-Willem Driessen global vice-president of marketing and DTC sales. Additionally, Claire Diepenbrock was appointed to e-commerce marketing director and Brenna Priest as its national field sales manager. Lastly, Meghan Clough was named category director of Black Diamond’s mountain division of products.
Décathlon To Open First Store In Downtown Montreal
Ivanhoé Cambridge and Décathlon announced that Montreal’s first-ever Décathlon store will open in the Montreal Eaton Centre.
4 Hot Topics From Outdoor Retailer Winter Market
Exhibitors and retailers offered mixed reviews of last week’s Outdoor Retailer Winter Market—the first in November and first in Denver—with the majority of companies that SGB interviewed saying they lamented the show’s lack of attendees and overall dearth of energy but lauded the show’s new date.
Bogs Impacted By Later Fall Shipments In Q3
Bogs’ sales were down 5.3 percent on a wholesale basis for the third quarter as shipments shifted later into the fall season. But parent Weyco Group still expects the outdoor shoe brand to deliver an increase in revenue for the year.
Yue Yuen’s Revenues Climb 13 Percent In October
Yue Yuen Industrial Limited reported revenues rose 13.2 percent in October to $885.3 million from $782.0 million a year ago.
American Alpine Club Engages Veteran Community
The effort – led in large part by active-duty military members of the American Alpine Club – seeks to engage the veteran community by offering discounted club membership, hosting veteran-focused climbing events, and promoting wellness and camaraderie through the pursuit of climbing.
Evo Enters Canada With Whistler Village Sports Acquisition
Evo, the action sports and outdoor retailer, announced the completion of its purchase of Whistler Village Sports Ltd. and their five retail locations in Whistler, British Columbia.
Clarus Enters Skincare Category With Asset Acquisition Of SKINourishment
Clarus Corporation announced the acquisition of the assets of SKINourishment Inc., the parent of climbOn. The acquisition provides an entry into the skincare category which, along with other sport-enhancing products, is a strategic focus of the company and a newly targeted high-growth potential category.
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