Skier visit numbers to U.S. ski areas totaled 51.1 million for the 2019/20 ski season, down almost 14 percent over the 2018/19 season, according to a report from The National Ski Areas Association (NSAA).
Category: Outdoor
Emerald Releases Preparedness, Prevention And Response Plan
Emerald Holding, Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, announced its commitment to providing an elevated standard of health and safety protocols in preparation for the anticipated reopening of the company’s live events.
Fox Factory Holding Announces Pricing Of Upsized Common Stock Offering
Fox Factory Holding Corp. announced that it has priced its previously announced underwritten public offering of 2.4 million shares of the company’s common stock at a public offering price of $76.00 per share for gross proceeds to the company of $182.4 million.
Fasthouse Partners With Outdoor Gear Canada
Fasthouse, California-based soft goods brand for mountain bike and motorsport, has signed a multi-year distribution agreement for its mountain bike products in Canada with Outdoor Gear Canada (OGC), a leading supplier of cycling products.
Outdoor Gear Builders Appoints Executive Director
Outdoor Gear Builders of WNC (Western North Carolina), the first gear builder association in the outdoor industry, announced the appointment of Andy Williamson to the new executive director role.
Senate Passes Great American Outdoors Act
The U.S. Senate voted 73-25 to passed the bipartisan Great American Outdoors Act, landmark conservation legislation that fully funds the Land and Water Conservation Fund (LWCF) at a level of $900 million every year and addresses the approximately $20 billion maintenance backlog on federal public lands.
Rollerblade Seeing Sales Soar Amid Pandemic
Rollerblade said sales have increased more than 300 percent since the beginning of March as the COVID-19 pandemic was emerging. In May, the brand experienced its largest shipping month in the past 20 years in the U.S. market.
PeopleForBikes Promotes Three To Senior Leadership Team
PeopleForBikes has promoted three current staff members to vice president positions, rounding out the leadership team at the helm of the national bike advocacy and industry organization.
Report: U.S. Cycling Market Surges in April With Sales Up 75 Percent
The NPD Group is reporting that April sales for traditional bikes, indoor bikes, parts, helmets, and other accessories grew a combined 75 percent to $1 billion compared to last year.
Wigwam Mills Sued By Terminated CEO
Wigwam Mills Inc. has been sued by its former CEO for issues stemming from his April termination from the company.
Dick’s SG Launches Two New Concept Stores
Dick’s Sporting Goods said it will be expanding its nationwide footprint with the opening of two new concept stores – Overtime by Dick’s Sporting Goods and Dick’s Sporting Goods Warehouse. With these openings, Dick’s will have 11 outlet and clearance centers open in nine different states.
Canada Goose Appoints North America President And Chief Of Staff
Canada Goose has appointed of Carrie Baker as President, North America and Kara MacKillop as Chief of Staff and EVP People & Culture.
New Campaign Touts Fishing And Boating For Pandemic Stress Relief
As COVID-19 continues to wear on Americans’ mental health, Take Me Fishing and Discover Boating are launching a new public service campaign called Get On Board to raise awareness about the wellness benefits of fishing and boating.
Interior Department Report Reveals $41.7 Billion Benefit From National Parks In 2019
U.S. Secretary of the Interior David L. Bernhardt has announced the annual economic benefit of national parks to the U.S. and local economies. In 2019, visitor spending in communities near national parks resulted in a $41.7 billion benefit to the nation’s economy and supported 340,500 jobs.
Accell Group Sees Bike Sales Rebound In May As Europe Re-Opens; Cuts Dividend
Accell Group N.V. reported that bike sales in May rebounded after weak March and April sales. The Dutch company also said it had arranged “an additional credit facility as a precautionary action to secure robust access to liquidity in light of the uncertainty and volatility caused by the COVID-19 pandemic.”
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal