American Outdoor Brands Inc. announced that its spin-off from Smith & Wesson Brands Inc. was completed on Monday, August 24, 2020, and American Outdoor Brands, Inc. is now an independent, publicly-traded company on the NASDAQ stock market under the symbol “AOUT.”

American Outdoor Brands said it is a growth-oriented provider of outdoor products and accessories, including hunting, fishing, camping, shooting, and personal security and defense products, for rugged outdoor enthusiasts. With a portfolio of 20 diverse consumer brands, many in the early stages of their growth, the company said it has made recent investments in infrastructure, including a new distribution center and an e-commerce platform, that create a solid foundation for future growth, driven by its unique ‘Dock & Unlock’ brand strategy.

To mark the company’s first day of trading, American Outdoor Brands President and CEO, Brian Murphy, several of the company’s employees, the Board of Directors, and Chairman Barry M. Monheit, will virtually ring the Opening Bell on the NASDAQ market this morning at 9:30 a.m. EDT.

Murphy, said, “Today is truly a milestone for our company, and we are excited to ring the NASDAQ opening bell. We believe that our passion for products that allow people to pursue their outdoor adventures is especially timely. As consumers increasingly look to outdoor activities such as fishing, hunting, shooting sports, camping, and hiking, we are proud to deliver innovative products that make it possible for people to re-think their connection with the outdoors. We thank our employees, board of directors, loyal consumers, and brand ambassadors for helping us arrive here today. We are proud to share our celebration with you.”

American Outdoor Brands produces produces products under the brands Caldwell, Crimson Trace, Wheeler, Tipton, Frankford Arsenal, Lockdown, BOG, Hooyman, Smith & Wesson Accessories, M&P Accessories, Thompson/Center Arms Accessories, Performance Center Accessories, Schrade, Old Timer, Uncle Henry, Imperial, BUBBA, UST, and LaserLyte.