USA Cycling Launches 100-Year Anniversary Campaign

USA Cycling announced plans to launch its “We Champion” initiative to kick off its 100-year anniversary. The campaign highlights the organization’s past, current and new commitments to cycling for all as over 33 million riders joined or rejoined the sport in 2020.

NMMA Predicts Strong Demand For First-Time Boat Buyers This Summer

According to the National Marine Manufacturers Association (NMMA), the boating industry is booming with demand at an all-time high as Americans plan for a summer on the water. The outlook comes as the pandemic propelled interest in outdoor recreation activities including boating last year.

Giro Announces Marketing Hires

Giro Sport Design announced several key hires and promotions in a move to expand their brand and marketing team. Peter Nicholson joins as brand manager, Giro Bike while Eric Richter moves into a new role as Bell, Blackburn & Giro commercialization manager.

Big Agnes Hires Representation For Southwest

Big Agnes Inc. announced that Sespe Group would represent the brand in the Southwest, which includes Arizona, California, Hawaii, and Nevada, effective immediately. Based in California, the Sespe Group also represents Petzl, Scarpa, Cotopaxi, and Outdoor Research in the outdoor space. “The Southwest territory is a critical market for Big Agnes, with large population centers […]

Pelican International Acquires Advanced Elements

Pelican International Inc. acquired Advanced Elements Inc. through its wholly-owned subsidiary Confluence Outdoors Inc. The acquisition broadens Pelican’s portfolio in the paddlesports category that includes Pelican, Wilderness Systems, Perception, Dagger, Mad River Canoe, Harmony Gear, and Boardworks.

Vista Outdoor’s Debt Ratings Upgraded

S&P Global Ratings raised its debt ratings on Vista Outdoor as strong demand in both its shooting sports and outdoor products segments caused its operating performance for the fiscal year ended March 31, 2021 to exceed expectations.