Timberland has stepped into the metaverse with the launch of its semiannual Construct: 10061 design program within Fortnite to engage customers in an updated product design process that blends physical and virtual experiences.
Category: Outdoor
Polygiene Group Hires New CFO
Polygiene Group, the maker of antimicrobial technologies and odor control solutions based in Sweeden, has appointed Niklas Blomstedt as its chief financial officer, succeeding current CFO Nina Forsvall.
May Retail Sales Unexpectedly Decline Amid Inflationary Pressures
Retail sales fell 0.3 percent in May from the prior month, the Commerce Department said Wednesday. Economists surveyed by Refinitiv expected sales to rise 0.2 percent. May marked a slowdown from the gain of 0.7 percent in April and the first decline in retail sales in five months.
Campers Inn RV Acquires Forrest Marine And RV Center
Campers Inn RV has acquired Forrest Marine & RV Center in Tyngsboro, MA. The dealership will remain under the name Forrest Marine & RV Center as it transitions into the Campers Inn RV organization.
BikeCo Signs Three Sales Agencies For Key Territories
BikeCo has added three sales agencies to its outside sales representation.
Mountainsmith Expands With Three New Hires
Mountainsmith, the Colorado-based gear manufacturer specializing in hiking and camping, announced it appointed Kipp Godfrey as a sales and service rep, Lora Buboltz as an e-commerce marketplace manager and Nirveek Shah as a graphic designer.
Yamaha U.S. Marine Business Appoints General Manager, Marine Service
Yamaha U.S. Marine Business Unit announced the appointment of Joe Maniscalco to general manager, Marine Service. In his new position, Maniscalco will oversee marine service training and support for Yamaha outboards and systems as well as Yamaha WaterCraft products.
Feradyne Outdoors Acquires Scent Crusher
FeraDyne Outdoors, based in Superior, WI, announced the acquisition of Scent Crusher.
NRF Praises House Passage Of Ocean Shipping Reform Act
The National Retail Federation issued a statement applauding the House’s approval of the Ocean Shipping Reform Act of 2022.
Mastercard SpendingPulse Forecasts 7.5 Percent Growth For U.S. Back-To-School Sales
Mastercard SpendingPulse forecasted that U.S. retail sales would grow 7.5 percent year-over-year from mid-July through the Labor Day back-to-school buying period. It anticipates that sales will be up 18.3 percent compared to the pre-pandemic 2019 selling season, with department stores a noteworthy winner as the retail sector continues its recent rebound.
Winmark Announces Addition Of Play It Again Sports Franchised Locations
Winmark Corporation announced that it has signed franchise agreements to add an additional eleven Play It Again Sports locations to its existing base of 272 stores across North America.
Winchester Parent Scores Moody’s Upgrade
Moody’s Investors Service upgraded Olin Corporation’s Corporate Family Rating (CFR) and the ratings on its senior unsecured debt to Ba1 from Ba2.
Karl’s Fishing & Outdoors Opens First Retail Store
Karl’s Fishing & Outdoors, owned by Chicago-based Catch Co., announced opening its first brick-and-mortar store at 1621 River Run in Fort Worth, TX.
AGM Hires Director Of Brand Development
AGM Global Vision, a manufacturer and importer of advanced thermal imaging and night vision systems, announced it hired Chase Stephens as director of brand development.
American Outdoor Brands Appoints VP, Human Resources
American Outdoor Brands, Inc. announced that Arturo Del Rio had joined the company as vice president of human resources and chief people officer.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal