Category: Outdoor

Reebok Goes “DOH” in Classic Campaign…

January 6, 2003 SGB Update

Just when you think the brand finally has its message right. Right when retailers are starting to feel like the brand might mean something again to the trend-setting urban male. Someone comes up with a campaign that makes even the most loyal Reebok supp

Adams Golf Appoints New CFO

January 2, 2003 SGB Update

Adams Golf announced the addition of D. Keith Ford as Vice President, Chief Financial Officer effective December 30, 2002…

West Marine December Comps Down 9.6%

January 2, 2003 SGB Update

West Marine, Inc. reported that December sales decreased 4% to $36.8 million versus the same period a year ago. Comparable store net sales decreased 9.6%…