Just when you think the brand finally has its message right. Right when retailers are starting to feel like the brand might mean something again to the trend-setting urban male. Someone comes up with a campaign that makes even the most loyal Reebok supporter go “DOH!”
Reebok announced last week that Homer Simpson, yes Homer Simpson, will be the latest “entertainment icon” featured in its Classic print campaign. Homer will be sporting the $60.00 Supercourt, which debuts in April.
“Homer is perfect for Reebok Classic,” quipped Reebok Chief Marketing Officer Micky Pant. “Our Classic products let people take it easy and relax, and as we all know, Homer is the king of kicking back.”
>>> No telling how the ad will play with the urban consumer, the only people who pay $60.00 for Classics, but it could work with the white rural trailer male at Sears that only knows the brand for its $24.99 Princess.