Category: Outdoor

Eddie Bauer Inc has announced that Kathy Boyer has joined the company as Senior Vice President, Chief Merchandising Officer. Ms. Boyer will oversee all apparel functions including design and design operations, sourcing and production, and retail and dire

Product quality lags behind selection and price as primary motivators for consumers purchasing sporting goods, according to a recent study released by Vertis. The firm’s Customer Focus 2004 report also confirms some long-held beliefs about the difference

Luen Thai, the Hong Kong based apparel manufacturer that recently announced a joint venture with Yue Yuen to focus on the global athletic apparel market, will float an IPO in efforts to raise approximately HK $680 million (US $72.2 million) to help fund n

Hi-Tec Sports has brought former Ecco Global Marketing Director, Tony Linfor on board as their own Group Marketing Director. The move is the latest step in Hi-Tec’s global re-branding effort that has been met with much success in both Europe and in the U

Columbia is continuing its company-wide effort to stop counterfeit products from making their way to market with another raid of a group of factories in the cities of Jinjiang and Shishi, which are in the Fujian province in China. The company teamed up wi

Killick Datta, Chief Executive Officer of Global Brand Marketing, Inc. received the prestigious 2004 Ernst & Young Entrepreneur Of The Year Award. The award was presented during an evening celebration at the Beverly Hills Hilton, Los Angeles on June 29…

Deckers Outdoor Corporation has entered into a license agreement with David Peyser Sportswear, Inc. for the sale of UGG Australia branded outerwear in the United States. Under the terms of the agreement, David Peyser Sportswear, Inc. will design, manufact