Fila and Land Rover Certified Muddy Buddy, a unique series of trail running and mountain biking races, announced a partnership for the 2006 Land Rover Certified Muddy Buddy Ride and Run Series. Fila is the official footwear and apparel sponsor for the rac
Category: Outdoor
Adams Golf Q4 Sales Jump; Year Down Slightly…
Adams Golf, Inc. posted strong sales increases to finish out the year, but not strong enough to counteract a sales decrease that was carried through the first nine months of the year. Despite the slight sales increase for the year, the company managed to
Callaway Extends Endorsement Deal with Campbell
Callaway Golf Company has re-signed European PGA Tour player Michael Campbell to a multi-year contract. Campbell, who captured his first major championship when he won the U.S. Open at Pinehurst last year and finished second on the European Tour Order of
Academy Snowboards is Big in Japan
Academy Snowboards has increased its sales penetration into Japan this season by more than 100%, according to Execute Sports, the brands parent company, with an initial order of 800 boards through First MMT Co. Ltd…
Dynacraft Answers Questions on Quality Control
Dynacraft BSC Inc. addressed quality control issues raised during a recent lawsuit that was rejected by a jury as unsubstantiated. On February 9, 2006, a 12-member civil jury unanimously rejected claims that Dynacraft and Wal-Mart Stores Inc. sold bicycle
Fromson Joins REI as VP of Gear and Apparel
Outdoor retailer Recreational Equipment, Inc. (REI) has hired industry veteran Lee Fromson to head the company's Gear and Apparel product group as its vice president. Fromson will join REI on April 1. REI's Gear and Apparel team develops, desig
Red Resort Hires New Marketing VP
Red Resort has hired resort-industry veteran Erik Kalacis as vice president of sales and marketing. As part of Red’s executive management team, Kalacis is responsible for leading real estate and resort marketing and sales initiatives. Kalacis has created
Forzani Boosts Bottom Line With Double Digit Corporate Comps
The Forzani Group Ltd. retail sales for the quarter ended January 29, 2006, were $438.0 million, a $71.4 million increase from sales for the previous year's quarter on the strength of a 10.1% increase in corporate comp-sales; a 5.3% increase in franc
Sheahan Named CEO and President of Patagonia
Casey Sheahan has been named CEO and President of The Lost Arrow Corporation, parent of outdoor apparel company Patagonia, Inc., effective March 20, 2006. Sheahan, who had previously served as New Business Director at Patagonia has also been added to the
Rossignol Inks Sports Drink License
Cobracrest AG & Co. signed a licensing deal for the trademark rights for the name “ROSSIGNOL” in relation to sport drinks. Acquisition of the trademark rights secures Cobracrest AG & Co. KG aA the rights to create a sport drink with the brand name ROSSIGN
Reebok Recalls Bracelets Linked to Lead Poisoning
Reebok International has recalled about 300,000 Reebok Heart-Shaped Charm Bracelets. The recalled jewelry contains high levels of lead, posing a risk of lead poisoning and adverse health effects to young children. Reebok has received a report of a death c
Gatorade and Powerade Settle Ad Lawsuit
PepsiCo's Gatorade has reached an out-of-court settlement with Coca-Cola resolving the lawsuit filed on Monday in Chicago's U.S. District Court. The move follows Coca-Cola's agreement to immediately terminate the airing of one Powerade Opti
SIA: Women’s Apparel Shows Solid Growth
The SIA Retail Audit tracks and reports sales in all snow sports product categories and according to the most recent audit, which tracked the August 2005 through January 2006 selling season apparel was hot and more specifically, women’s apparel, in the Wi
SGMA: Sports Licensed Sales Near Record Highs in 2005
According to the SGMA, sales of sports licensed merchandise rode a wave of strength in 2005 that neared the sales seen during the boom of the mid-90's. Retail sales in the U.S. and Canada during 2005 in the sports licensed products category increased
Marriott Gold Appoints New Head Golf Pro
Marriott Golf promoted Charles Sheppard to Head Golf Professional at the Grande Pines Golf Club, in Orlando, Florida. In his new role, Sheppard will be responsible for overseeing all golf shop operations, retail merchandising, outings and tournament coord
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