After coming out of retirement in the spring of 2005 to take a leadership role in the rebuilding of the Prince brand in the U.S., Doug Fonte will step away from the corner office, once again entering retirement. Fonte helped to rebuild the brand over the
Category: Outdoor
Reebok Promotes O’Toole to CMO; Names Gabel as NA Prez
Reebok International Ltd. has promoted Matt O’Toole to chief marketing officer. O'Toole will be succeeded as president of Reebok North America by Jim Gabel, currently senior vice president of adidas America. O’Toole’s appointment is effective April 1
Consultant Signs up Nine New Bike Dealers
The Biking Solution, a consulting firm that works with independent bicycle dealers, has added six new members and a total of ten locations in recent weeks. The company focuses on improving the profitability and quality of life for specialty bike retailers
NGF: Strong February Brings YTD Rounds Played Into Black
According to the National Golf Foundation, same-store rounds of golf played in the U.S. in February 2008 increased 10.4% compared to the same month last year. The strong February result was more than enough to offset a decline in January, pushing year-to-
ASICS America Names New CEO and Chairman
ASICS America Corporation named Nobuo Oda as its new CEO and Chairman.Oda will replace current CEO and Chairman Seiho Gohashi, who will move back to his native country and take on a new executive position as senior general manager of Asia Pacific Region..
Petzl Promotes Two
Petzl America has promoted Nazz Kurth to sales director, and Tom Adams to sport division manager. Nazz has worked at Petzl as the headlamp division manager since 2006, and officially stepped into his new role as of March 17th, 2008, and Tom has moved up f
Puma Extends Swiss National Team Deal
PUMA and the Swiss Football Association (SFV) today announced a multi-year extension of their successful partnership through the 2010 FIFA World Cup in South Africa and beyond the 2012 European Championships, which was first initiated in 1998. Under the a
Easton-Bell Sees Acquisition Bump Push 2007 Sales Up 13.4%
Easton-Bell Sports reported a 13.4% increase in net sales for 2007 to $724.6 million from $639.0 million in 2006 as the company benefited from a full year's worth of Easton sales. Team Sports net sales increased 19.8% to $416.5 million, while Action
Ron Jon Opens Second Caribbean Store
Ron Jon Surf Shop has further expanded the brand’s presence in the Caribbean market with a newly opened store on the Island of Grand Turk, Turks & Caicos Islands, BWI. The Grand Turk store, operated under a licensing agreement with A Grand Turk Ltd, opene
Mizuno Tech Lab Debuts in Atlanta This Weekend
Mizuno will launch its experiential “Run with Us” marketing campaign this weekend in Atlanta at the ING Georgia Marathon. The grassroots campaign features a mobile lab designed to provide expert analysis and recommendation for runners of all skill levels.
Founder Leaves Teko as Private Investor Enters
Teko Founder and CEO Jim Heiden has left the company as part of a deal with a new investor, the performance sock maker said late Wednesday. The company said teko VP of Operations Owen Hammond had been named general manager in a move to ensure “a smooth ow
Nautilus Chairman Takes CEO Reigns
Nautilus Chairman Edward Bramson has assumed the additional duties of chief executive officer replacing Robert S. Falcone. Falcone has served as CEO since Aug. 13, 2007 when the board asked him to step in to run the company following the termination of th
LaCrosse’s Danner Receives $1.3M Army Contract
LaCrosse Footwear, Inc.'s Danner subsidiary received a new business order for $1.3 million from the U.S. Army. Danner will supply soldiers with 9,350 pairs of the Danner Explorer boot for a delivery order of $1.3 million in the second quarter of 2008
Macy’s To Raise Money for National Parks
Macy’s has partnered with Cotton Inc. and the National Park Foundation “to educate, raise awareness and generate funds for parks across the country.” The collaboration is the cornerstone of Macy’s Turn Over A New Leaf campaign that kicks off on April 20,
IMBA and Kona to Promote Four Epic Rides
IMBA has partnered with long term corporate member Kona Bicycle Co. to promote four Epic celebrations in 2008. The Kona/IMBA Epic ride events will bring together mountain bikers from IMBA's 650 affiliated clubs and Kona's network of 300 dealers
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal