The Alliance, comprised of Bonfire and Salomon, announced the promotions of Amy Eichner and Kevin Stevenson to product line manager and marketing manager, respectively…
Category: Outdoor
Lids Team Sports Sponsors East-West Shrine Game
Lids Team Sports, the team apparel division of Indianapolis-based Lids Sports Group, has agreed to become the official uniform sponsor of the 2012 East-West Shrine Game. The 87th annual college football all-star game will take place Saturday, Jan. 21, at
Vibram Named REI Vendor of the Year for Second Year in a Row
REI (Recreational Equipment, Inc.) named Vibram USA of Concord, MA as its 2011 Vendor Partner of the Year for the second year in a row during the Outdoor Retailer Winter Market trade show…
Mountain Mama Lands Spot on Good Morning America
Mountain Mama was featured Friday on ABC’s Good Morning America in a segment highlighting how today's women are embracing a more active and healthy pregnancy…
The North Face’s $750,000 Pledge Rounds Out $3.5 Million Campaign at The Conservation Alliance
The North Face committed an additional $750,000 over three years to The Conservation Alliance Legacy Fund, enabling it to reach its $3.5 million endowment goal. Earnings from the Legacy Fund will cover operating expenses for the organization…
Lenzing AG Defends Lyocell Patents
Lenzing AG, the global market leader for man-made cellulose fibers and the world’s only large-scale industrial provider of Lyocell/TENCEL fibers, is taking legal action against the violation of its Lyocell patents…
TruBamboo Hires Foot Locker Exec as EVP, Sales and Marketing
TruBamboo, a design manufacturer for fashionably sustainable and gourmet kitchen housewares, has hired Dan Demicell as its corporate general manager and executive vice president of sales and marketing. Demicell has over 20-years of leadership experience i
Solio Showcasing Collection at Outdoor Retailer Winter Market
Solio will bring its collection of chargers and lighting products to the 2012 Outdoor Retailer Winter Market (ORWM) tradeshow this January 19-22. The brand announced its chargers compatibility with several new products showcased for the first time at this
NSSF Reports 2012 Firearms Sales Outlook Promising After Record-Setting Year
Many indicators, including a record-setting 2011, show the firearms industry continues to thrive in a down economy and that the potential exists for another strong sales year in 2012, reports the National Shooting Sports Foundation®, the trade association
Nike Launches FuelBand Smart Wristband
Nike Inc. unveiled the Nike+ FuelBand, a wristband meant to track activities and provide wearers with NikeFuel scores. The ergonomic Nike+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will
Buff to Unveil New Line of Knit Head and Neckwear at ORWM
Buff, Inc. unveiled a line of knit head and neckwear for the first time at Outdoor Retailer Winter Market 2012…
Specialized Bicycle Hires Kirk Richardson to Head U.S.
Specialized Bicycle has hired Kirk Richardson, a long-time footwear industry exec, as its new general manager for the U.S. market. Richardson will move into the position in January. He replaces Mike Abbot, who has been promoted to global chief operating o
Antlerstudios Uses Kickstarter to Crowd Source Funding for Kid’s Boot Line
Antlerstudios, the Portland design studio that launched END Footwear, has been chosen to participate in “Kickstarter,” a popular crowd-funding site, to launch and help fund production through a pre-order of the studio’s newest creative f
K2 Plots 2013 Launch of Expansive Outerwear and Softgoods Collection
K2 Sports executives publicly confirmed rumors regarding the ski and snowboard manufacturer's plans to launch an expansive outerwear program. The company will introduce a men's and women's winter sports outerwear program for the 2013-14 sea
OR Winter Market Poised to Be Largest Ever
The Outdoor Retailer Winter Market, which got under way Thursday in Salt Lake City, will be the largest and best attended ever, said Darrell Denny, SVP/business development for Nielsen Expositions. The show got off to an auspicious start as a much needed
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