Invista signed an agreement that moves it closer to building an integrated nylon 6,6 polymer facility in China. Known for its strength at high temperature as well as impact, chemical and abrasion resistance, nylon 6,6 offers significant advantages in many
Category: Outdoor
Russell Westbrook Face of New Champs Sports and Jordan Campaign
Russell Westbrook may be out for the remainder of the 2012-13 NBA Playoffs following knee surgery, but that hasn't sidelined his endorsement career. The Oklahoma City Thunder superstar is starring in a new advertising campaign for Champs Sports and t
Oakley to Make MLB-Themed Apparel and Accessories
Oakley, Inc., an official MLB Authentic Collection eyewear licensee, has signed a license agreement with Major League Baseball Properties to manufacture and market Oakley performance and lifestyle apparel and accessories. This marks the first apparel and
Oxford Golf Signs Steve Elkington as Brand Ambassador
Oxford Golf announced that Steve Elkington is joining the roster of Oxford Golf sponsored golfers…
Alpha Golf/Kent Sports to Distribute Iomic Grips
Iomic USA, manufacturer of golf club grips, has reached a distribution agreement with Alpha Golf/Kent Sports Inc., a distributor for top golf brands for over 30 years…
Dosenbach-Ochsner AG Grew Sales in 2012 Despite Strong Franc
Dosenbach-Ochsner AG of Switzerland was able to increase sales 2.5 percent in 2012, despite the strength of the Swiss Franc, which caused many Swiss to travel to neighboring countries to shop. The company, which operates Europe’s largest footwear ch
EU Awards Euro 1 Million Grant to Promote Benefits of Active Lifestyle
The European Cyclists’ Federation and the International Sport and Culture Association (ISCA) have been awarded €1 million grant from the European Union budget to promote the benefits of an active lifestyle…
National Trails Day set for Saturday June 1
American Hiking Society’s 21st annual celebration of National Trails Day will be held on Saturday, June 1, 2013 thanks to the generous support of event sponsors, including The North Face, Merrell, Adventure Medical Kits, Columbia, Gregory and Gerber
Brown Shoe Co. Announces Sale of Avia and Nevados
Brown Shoe Company, Inc. announced it has sold Avia and Nevados for $74 million, with the transaction closing immediately. Galaxy Brand Holdings, Inc. acquired the Avia and Nevados brands, while Brown Shoe Company is retaining Ryka, and other brands, and
Connecticut Weighs $3 Million Loan to Keep Cannondale in State
Connecticut Governor Dannel P. Malloy announced that the State Bond Commission will consider a $3 million loan to assist Cannondale Sports Unlimited (CSU) establish a new headquarters and add 75 new jobs in Wilton. The company will handle marketing, resea
Connecticut Weighs $3 Million Loan to Keep Cannondale in State
Connecticut Governor Dannel P. Malloy announced that the State Bond Commission will consider a $3 million loan to assist Cannondale Sports Unlimited (CSU) establish a new headquarters and add 75 new jobs in Wilton. The company will handle marketing, resea
Zappos Rideshop Series to be Held in Las Vegas
Zappos said the first Stop of its Zappos Rideshop Series will be held in downtown Las Vegas on May 17. The event will be held to promote the growing online Rideshop on Zappos.com…
WTB Launches News Website with Buy Local Now Button
WTB has launched its new website featuring a Buy Local Now button next to products, giving consumers the opportunity to check stock holdings from nearby shops, allowing for in-store pickup upon checkout. The site also caters to mobile devices and features
Zamst Signs Pro Beach Volleyball Star
Zamst, the maker of sports protective equipment, announced an endorsement deal with pro beach volleyball player Whitney Pavlik. Pavlik was the #1 ranked female player…
Bass Pro to Open Third Canadian Store
Bass Pro Shops will locate its third Canadian store in Niagara-on-the-Lake, Ontario…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal