Dosenbach-Ochsner AG, which operates Europes largest footwear chain and Switzerlands largest sporting goods specialty chain, sold a record number of shoes in 2012.
The company reported it was able to significantly increase its revenues, despite the strength of the Swiss Franc, which caused many Swiss to travel to neighboring countries to shop and cut into tourism spending in Switzerland.
The company sold 13.1 million pairs of shoes at its Dosenbach and Ochsner Sport shoes banners, up from 12.8 million in 2011. Sales reached CHF 915 million ($1 bb), up 2.5 percent compared with CHF 893 million in 2011. The company said the sales marks an increase in market share in all areas.
“We are proud that our team has achieved this outcome despite the difficult conditions,” said Patrice Dupasquier, president of the management of Dosenbach-Ochsner AG.
The company will fight to maintain its gains in 2013 by continuing to hold consumer prices despite rising costs in producing countries. It will constantly adjust its prices in Switzerland to combat border shopping.
Dosenbach-Ochsner ended the year with 375 stores, up from 366 in 2011. Employment rose to 3,905 people, up from 3,896. In 2013, the company expects to open 16 new stores in different sectors.
Ochsner Sport results
Ochsner Sport results
At Ochsner Sport, Switzerlands leading sporting goods specialty retailer, sales reached CHF 409 million ($447 mm), up 4.6 percent from CHF 391 million in 2011.
The chain operated 97 units at year end, flat with 2011. Employment reached 1,480, up from 1,474. Ochsner Sport will continue its multi-channel strategy in 2013 by opening more stores and a new online shop.
Dosenbach results
The Dosenbach chain sold 9.6 million pairs of shoes, up 3.2 percent from 9.3 million in 2011. That resulted in sales of CHF 369 million ($403 mm), up from CHF 362 million in 2011. The retailer ended the year with 199 stores, up eight from 2011, while the number of employees fell slightly from 1,593 to 1,576 people.
Dosenbach will continue a store remodeling and expansion program started last year in 2013. The retailers opened new stores in Glattzentrum and Zurich in 2012 featuring a wide assortment of women’s shoes as well as footwear from Adidas, Nike, Puma and many more.
Deichmann SE results
Dosenbach-Ochsner is a member of Deichmann SE, which operates in 21 European countries and the United States. Deichmann reported consolidated sales of €4.5 billion in 2012, up 9.0 percent from 4.13 billion $4.5 billion in 2011, or 7.4 percent in currency-neutral terms. The Group operated a total of 3,325 stores, compared with 3,175 in 2011 and sold 165 million pairs of shoes, up from 156 million in 2011.
In 2013, Deichmann SE intends to invest a record €231 million. In Germany and the Netherlands, the company is building two new distribution centers. In spring Deichmann opened its first branch in Bosnia and Herzegovina.
Dosenbach-Ochsner is a member of Deichmann SE, which operates in 21 European countries and the United States. Deichmann reported consolidated sales of €4.5 billion in 2012, up 9.0 percent from 4.13 billion $4.5 billion in 2011, or 7.4 percent in currency-neutral terms. The Group operated a total of 3,325 stores, compared with 3,175 in 2011 and sold 165 million pairs of shoes, up from 156 million in 2011.
In 2013, Deichmann SE intends to invest a record €231 million. In Germany and the Netherlands, the company is building two new distribution centers. In spring Deichmann opened its first branch in Bosnia and Herzegovina.
