New Balance announced the signing of all-star baseball athletes Yadier Molina and Josh Beckett, as well as the re-signing of Mark Trumbo and Cy Young winner, RA Dickey, to multi-year endorsement contracts…
Category: Outdoor
New Balance to Sponsor Comrades Marathon
New Balance officially signed a multi-year contract to be the technical footwear and apparel sponsor for the Comrades Marathon, the world's oldest ultra marathon and one of South Africa’s premier sporting events…
Injinji Aims Wear and Win Campaign at Store Associates
Injinji launched an integrated retail campaign designed to educate and incentivize sales floor associates to not only wear its five-toed socks, but also help promote the “better performance in any shoe” messaging that surrounds its Performance
Cascade Design Hires Lathrop Associates in New England
Cascade Designs, Inc. hired Lathrop Associates as the company’s new sales agency of record for the New England region…
Xero Shoes of Shark Tank Fame to Attend Outdoor Retailer Show
Barefoot shoe company, Xero Shoes, which was featured on the ABC business/reality show, Shark Tank, will be at the Outdoor Retailer trade show, July 31-Aug 3, 2013 in booth PV449.
New Wave AB Acquires North American Rights to its Craft Brand
New Wave Group AB of Sweden acquired the rights to distribute its Craft performance apparel brand in the United States and Canada from Karhu North America LLC of Beverly, MA…
Grassroots Names Top Retailer, Vendor and Reps of Year at Summer Show
The Grassroots Outdoor Alliance honored the winners of its annual award program at its 13th annual summer trade show, which drew 330 attendees to Ogden, UT June 10-13 and culminated with the donation of 55 bikes to local kids…
Cliff Keen Reaches Endorsement Deals With Metcalf, Van Dusen
Cliff Keen Athletic has entered into separate marketing and athlete endorsement deals with men's freestyle wrestler Brent Metcalf and prominent women's wrestling coach Marcie Van Dusen…
Sturm, Ruger Names New National Accounts Manager
Sturm, Ruger & Co., Inc. has named David McDaniel as its new national accounts manager…
Wealth Effect Likely Helped Sustain Consumer Confidence in June
Consumer confidence continued to hover near five- to six-year highs in the United States in June, depending on which of the country’s two leading consumer surveys you trust most…
Finish Line’s Macy’s Roll Out Off to Winning Start
The Finish Line’s earnings in its first quarter ended June 1, as expected, dropped sharply due to costs related to the launch of its program to operate athletic shoe departments inside Macy's…
U.S. Again Fuel Nike’s Momentum
Bolstered by accelerating sales of running and basketball footwear in the U.S. and improved margins, Nike Inc. reported a higher-than-expected profit in its fourth quarter ended May 31. More critically, it indicated that worldwide futures orders for Nike
Nike, DuPont and Outdoor Brands Split Embrace Obama Climate Plan
Nike, Outdoor Industry Association and Aspen Ski Company were among a handful of sporting goods companies and trade groups last week to cheer President Obama’s climate change speech, even as the head of the National Association of Manufacturers (NAM
Sports Authority Appoints New CEO
Sports Authority appointed Michael Foss to the position of CEO following the retirement of Darrell Webb…
OIA’s Adds Trade Lobbyist to Growing Washington DC Office
Rich Harper has joined Outdoor Industry Association (OIA) as its new trade policy advisor and the third full-time lobbyist working out of its Washington DC office…
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