Leki USA has launched demo centers at five prominent trailheads across the United States to get its trekking poles into the hands of more consumers…
Category: Outdoor
Nike Appoints VP of Men’s Training
Nike, Inc. announced that effective immediately, Craig Cheek, 51, will become the new vice president of men’s training overseeing the company’s training, baseball and football businesses, including managing Nike’s important relationship
Skullcandy Appoints Head of Domestic Sales
Skullcandy, Inc., announced the company has promoted Denny Bruce to the position of head of domestic sales, reporting to the company's CEO, Hoby Darling…
PGA Tour Superstore Announces Grants to The First Tee of The Grand Strand
PGA Tour Superstore announced a $5,000 grant to The First Tee of The Grand Strand to deliver educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf…
Survey at OutDoor in Friedrichshafen Shows Outlook Improving
Europe’s outdoor market is strengthening, according to 44 percent of attendees surveyed at the 20th annual OutDoor trade show in Friedrichshafen, Germany. Another 34 percent described it as stable…
VF Corp Raises Full Year Guidance on Strong Q2
VF Corp. reported revenues rose 4 percent in the second quarter to $2.2 billion, driven by strength in Outdoor & Action Sports, international and direct-to-consumer businesses. Sales grew 15 percent at Vans and 5 percent at The North Face while sliding 3
Easton-Bell Sports Seeks FTZ Status for Illinois Plant
Easton-Bell Sports, Inc. notified the Foreign Trade Zone Board of its intent to produce safety helmets, baby seats for bicycles and bicycle car carrier racks at facility in Rantoul, IL if it is granted sub-zone status.
LaCrosse Footwear’s President Exits
Robert Sasaki, who was appointed president of LaCrosse Footwear, Inc., in May, has left the company…
Li Ning Suspends Contract with Jamaican Sprinter
Li Ning has suspended its deal with Jamaican sprinter Asafa Powell after revelations earlier this week that the Jamaican runner along with five other athletes tested positive for banned substances earlier this year…
Under Armour Partners with DC Comics on Fitness Apparel
Warner Bros. Consumer Products, with DC Entertainment, has partnered with Under Armour, Inc., to empower athletes and unleash their alter egos. Inspired by the popular DC Comics Super Heroes like Superman, Batman, Wonder Woman and more, the Under Armour A
Puma to Sponsor Disney Soccer
Puma and ESPN Wide World of Sports Complex at Walt Disney World Resort have teamed up in a multi-year agreement that will showcase Puma soccer and elite soccer players. As part of this collaboration, Puma will become the official soccer equipment sponsor
Shawn Kemp to Headline And1 Summer Remix Basketball Tournament
NBA legend Shawn Kemp as well as Indiana Pacers star and And1 athlete Lance Stephenson will lead two teams as part of the launch of the 2013 AND1 Summer Remix Basketball Tournament. Music artists with a passion for basketball – Michael Bivins, Jermaine Du
SIA’s Industry Planner Calendar for 2014 Now Available
SnowSports Industries America (SIA) mailed out 16,000+ copies of the SIA Snow Sports Industry Planner to SIA Members this week as well as retail shops, resorts, media and industry organizations…
OIA Applauds U.S. Reps for Introducing MTB Bill
Outdoor Industry Association (OIA) applauded the U.S. House of Representatives for introducing a miscellaneous tariff bill. The MTB bill, which has been dubbed the U.S. Job Creation and Manufacturing Competitiveness Act of 2013, suspends import tariffs on
NRF: BTS Sales Expected to Decline
A combination of pent-up demand and a growing population of school children put 2012 back-to-school spending in the history books, leaving parents in 2013 with an array of school supplies that still work, and a significantly shorter shopping list. Accordi
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