Bikes Belong Rebrands Under PeopleForBikes Banner

The non-profit advocacy group BikesBelong has rebranded under the name PeopleForBikes as part of a major expansion plan to bring clarity, simplicity, and power to the U.S. cycling movement. The rebranding was unveiled in Las Vegas during the opening day o

Woolrich to Launch Footwear Collection in Fall 2014

Woolrich Inc. has tapped Portland Product Werks (PPW), a team of footwear veterans, to launch its debut footwear collection in Fall 2014. The brand has signed a long-term, global licensing agreement with PPW to design, source and distribute premium footwe

Pendleton Woolen Mills Hires Meriwether Group

Pendleton Woolen Mills has hired Meriwether Group, a brand consulting firm and advisor. Meriwether is expected to explore new paths for growth for Pendleton within the U.S. and beyond, while preserving its celebrated American spirit and commitment to Oreg

Patagonia Adds Worn Wear Sections to Four Stores

Patagonia Inc. has expanded its sale of used Patagonia clothing from a trial in its Porland, OR store to full- blown “Worn Wear” sections within its stores in Portland, Seattle; Palo Alto and Chicago (Lincoln Park)…

Investor Consortium Recruits CEO for Billabong

Oaktree Capital Management and Centerbridge Partners have recruited a senior surf industry executive to run Billabong International should the struggling Australian company accept its turnaround offer, according to a report in the Australian publication F

Dick’s Adds New Features to Jersey Report

Dick’s Sporting Goods has updated and upgraded “Jersey Report,” with new advanced features to provide fans unparalleled insights into pro football jersey sales at Dick’s Sporting Goods nationwide and online…

Puma Signs Jamaal Charles as Endorser

Puma announced a two-year partnership with professional football player Jamaal Charles who will represent the brand’s training category. Charles joins Minnesota wide receiver Cordarrelle Patterson, World’s Fastest Man Usain Bolt, soccer star M

Inaugural SFIA Industry Leaders Summit Sold Out

The Sports & Fitness Industry Association announced that registration for the inaugural SFIA Industry Leaders Summit has sold out. Two hundred executives from across the sports & fitness industry will gather for the event, September 25-26th, at the Four S

Newton Running Restructures Sales Team

Newton Running is restructuring its sales team to support the brand’s ambitious growth plans in the running specialty sector. Tom Curran, who began working for Newton as a regional account manager in 2008, has been named director of sales, Specialty