Sports Marketing Surveys USA (SMS USA) entered into a partnership arrangement with AA Data Company LLC, based in Grass Valley, CA. AA Data is the leading provider of retail audit sales information to the surf and skateboard industry through its ActionWatc
Category: Outdoor
Outdoor Sports Marketing Assigns Three States to Mann
Outdoor Sports Marketing promoted Cullen Mann to territory manager in Florida, Georgia, and South Carolina after two and half years with the Southeast-based company…
Leica Sports Optics Names Brian Bell National Sales Manager
Leica Sports Optics, a leading manufacturer of high quality binoculars, rifle scopes, spotting scopes and rangefinders announces Brian E. Bell as National Sales Manager for its U.S. division.
Fila Sign Multi-Year Partnership with JTCC
Fila and The Junior Tennis Champions Center (JTCC) announced a multi-year agreement to promote Fila’s performance tennis apparel, footwear and accessories at one of the nation’s top USTA Regional Training programs…
Hillerich and Bradsby Appoints Board Members
Hillerich & Bradsby Co. Inc., maker of the Louisville Slugger, has appointed three new board members. They include Doug Cobb, the former chairman and CEO of Appriss Inc., David Heath, who recently retired as vice president of global sales for Nike Inc., a
PLG Acquisition Paying Off for Wolverine
Wolverine Worldwide Inc.’s third quarter results came in better than expected as a result of a stronger-than-expected profit contribution from last year’s mega-acquisition that brought Sperry Top-Sider, Saucony, Stride Rite, and Keds. The stro
Ben Hogan Attains License for Headwear and Sports Bags
PEI Licensing, Inc., a wholly owned subsidiary of Perry Ellis International, has entered into a license agreement with Bioworld Merchandising Inc., granting rights for Ben Hogan men's and women's hats and sports bags…
Puma Exec to Head British Olympic Association
Bill Sweeney, who has spent the past three years as head of business development at Puma, has been hired as chief executive of the British Olympic Association. Sweeney directed Usain Bolt's commercial activities for Puma in connection with the 2012 L
REI Leases Space for Eighth Oregon Store
REI (Recreational Equipment Inc.) is expected to announce this week that it will open its eighth store in Oregon in Salem, according to the Statesman Journal, the city’s daily newspaper…
Dick’s SG Sets Openings for Four Stores
Dick’s Sporting Goods announced grand opening celebrations for four stores to open in Lake Charles, LA; Prescott, AZ; Issaquah, WA; and Albuquerque (Uptown), NM…
Former Serotta Owner and CEO Ally With Gluskin-Townley
The founder and former CEO of Serotta Competition Bicycles have formed a professional alliance with the consulting firm Gluskin Townley Group. Effective immediately Ben Serotta and Bill Watkins will be providing consulting services via the firm…
Petzl America Names Tom Adams As Sales Director
Petzl America appointed Tom Adams as sales director. Adams worked as Petzl America's sport division manager for the past six years. In his new role, he will be responsible for driving sales across the sport, professional, and headlamp divisions…
Head USA Promotes Blumenfeld to Communications Manager
Head USA has promoted Julia Blumenfeld to communications manager of Head's Winter Sports Division. Julia will be responsible for managing Head USA's marketing communications via social media, events, advertising, and public relations efforts…
Billabong Appoints Acting President of Americas
Billabong has appointed Ed Leasure, former founder of Quiet Flight Surfboards, as acting president of the America’s division. Current Billabong America's President Colin Haggerty will return to his previous position as head of Billabong Retail.
SIA, Ski Areas Strengthen Ties at Washington D.C. Meeting
SnowSports Industries America (SIA) and National Ski Areas Association (NSAA) boards say they are working closer than ever to boost snow sports participation in the wake of a meeting in Washington DC, where they also discussed pooling resources to advocat
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