Avex is providing thermal mugs and other event-branded products to VIPs attending the Birds of Prey downhill racing events at Beaver Creek – the only U.S. stop in the FIS World Cup this year.
Unlike the FIS events in Europe, Birds of Prey is free to the public. There is a festival-like atmosphere that surrounds the event, offering an inclusive and unique opportunity for spectators to get out and experience world class racing right here at home. Joining in the festivities, Avex will have a tent set up to showcase, sell, and raffle off products to attendees in addition to providing event-branded Highland Autoseal Thermal Mugs to VIP guests.
“We are thrilled to partner with such a storied and highly-anticipated event,” said Klara Nowak, senior marketing manager for Avex. “Avex’s products are perfect for a variety of outdoor activities, and skiing is at the top of that list. As a growing brand in this market, we are continuing to invest in the outdoor industry, and the Birds of Prey event is the ideal platform to demonstrate that commitment, support these athletes who train so hard and exemplify the outdoor lifestyle, and have a little fun along the way.”
Avex thermal mugs and hydration bottles are designed specifically for sport and outdoor enthusiasts. Avex is a brand of Ignite USA, which also manufactures travel mugs and other containers under the Contigo brand, which is sold by many mass retailers.
